Specialist, Wrangler Social Media Specialist

Responsibilities

• Affords assistance in the development, creation, and execution of influencer campaigns in collaboration with the Social Media Sr. Coordinator.
• Identifies potential influencers for both organic and paid media, and manages these relationships.
• Monitors industry updates and vets influencers for brand fit for both organic and paid campaigns.
• Constructs briefs and lookbooks to be sent to influencers under the guidance of the Social Media Sr. Coordinator.
• Collaborates with a PR agency to establish relationships with macro and celebrity-level influencers.
• Supports the development of the TikTok Shop Collaborator Partner program in conjunction with the Social Media Manager and Social Media Sr. Coordinator.
• Affords assistance in weekly, monthly, quarterly, annual, and campaign-based influencer reporting.

Requirements

• Completion of a bachelor’s degree or equivalent from a four-year college or university.
• Demonstrated passion and understanding of influencer marketing.
• Working knowledge of managing influencers across various platforms, including Facebook, Instagram, and TikTok.

Bonus

• Experience with influencer management platforms such as CreatorIQ, Sprout Social, Aspire, Bazaarvoice, etc.
• Experience in working with creative and media agencies with a focus on digital media channels.
• Attention to detail and the ability to multi-task, prioritize, and juggle projects effectively.
• Resourcefulness and intellectual curiosity.
• Understanding that managing influencer campaigns is not an 8-5 job and occasional work may take place outside of traditional business hours.
• Experience in budget management, including budget allocations, tracking, and reconciliation to ensure project and overall budget is on target.
• Identification of opportunities to maximize budget efficiencies to improve ROI.

Leadership Competencies

• Foundational Leader: Open and adaptable when things change, do the right thing, think ahead and plan for what's coming, find better ways to serve our customers, act fast and get results that matter, take ownership of your work and results, and work well with others to get things done.