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Jobs · Sales · New York

Specialist, Search Engine Optimization

Macy's · New York, NY · 1 mo ago
SalesFull-time

About the role

The Search Engine Optimization Category Specialist plays a hands‑on, strategic role within Macy’s growing in‑house SEO team. Partnering with the Senior SEO Content Manager, the specialist drives organic growth by planning and executing strategic initiatives. The role collaborates closely with site merchandising and technology teams across multiple business units, providing SEO guidance for site changes, and brings expertise in both on‑page and off‑page SEO for e‑commerce.

Responsibilities

  • Collaborate with the SEO Senior Manager to drive organic growth through strategic planning and execution.
  • Partner with site merchants to develop a search experience informed by data and customer behavior.
  • Ensure SEO best practices are implemented in collaboration with site merchants to create an optimal search experience for users.
  • Work with the SEO team and agency to analyze data and identify issues and opportunities across the assigned business category.
  • Prepare and maintain insightful reports for internal teams and key stakeholders.
  • Contribute to cross‑functional strategies and initiatives involving SEO, PR, SEM, Social, and Creative teams.
  • Apply strong problem‑solving skills and effectively communicate complex SEO concepts to non‑SEO audiences.
  • Foster an environment of acceptance and respect that strengthens relationships and ensures authentic connections with colleagues, customers, and communities.
  • Perform additional duties as assigned.

Requirements

  • Collaboration: Skilled in working with leadership and cross‑functional teams to drive organic growth through strategic planning and execution.
  • SEO Implementation: Proficient in ensuring consistent application of SEO best practices across merchandising to optimize user search experience.
  • Data Analysis: Strong ability to analyze SEO data and identify issues and opportunities for continuous improvement.
  • Reporting: Skilled in preparing clear and actionable SEO reports for internal teams and key stakeholders.
  • Cross‑Functional Strategy: Experienced in contributing to integrated marketing strategies involving SEO, PR, SEM, Social, and Creative teams.
  • Communication: Ability to clearly explain complex SEO concepts to non‑SEO audiences with strong verbal and written skills.
  • Project Management: Highly organized self‑starter with excellent project and time management skills to manage multiple projects simultaneously.
  • E‑Commerce SEO Expertise: Deep understanding of SEO specific to e‑commerce platforms and strategies.
  • Analytical Tools: Experienced with SEO analytics tools such as Adobe Analytics.
  • SEO Platforms: Skilled in using SEO tools including Screaming Frog, Botify, SEOClarity, and Google Search Console.
  • Data Proficiency: Strong analytical skills with experience in Microsoft Excel or similar applications for data‑driven decision making.

Qualifications

This role involves essential job functions such as communication, collaboration, and the use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.

Benefits

Macy’s offers a dynamic, inclusive environment with competitive pay and a comprehensive benefits package.

  • Comprehensive health, vision, dental, life, and disability insurance options.
  • 401(k) match.
  • Paid time off accruals and eight paid holidays.
  • Performance‑based incentives and annual merit review.
  • Employee Assistance Program with mental health counseling and legal/financial advice.
  • Tuition reimbursement.
  • Merchandise discounts.
  • Access to Colleague Resource Groups and volunteer opportunities.
  • Continuous learning and leadership development programs.
  • Eligibility for performance‑based bonuses (DIGITAL00).

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