Search Engine Optimization Specialist

Self Money Care Digital Marketing Blog · Charlotte, NC · 1 wk ago

Full-time

We're a data-obsessed marketing and analytics agency in downtown Orlando, driven by a relentless pursuit of "more"—for our clients and ourselves. Our people are our differentiator, fostering a unique, award-winning culture (10+ times "Best Place to Work") that champions disruptive thinking and work-life balance.

About the role

The SEO Specialist supports organic growth and search visibility for a portfolio of clients by assisting with the execution of data-driven SEO strategies. Working closely with senior team members, this role helps deliver actionable insights, execute technical and content optimizations, and ensure client deliverables meet high-quality standards. The ideal candidate combines a strong analytics foundation with a passion for search, helping troubleshoot site health, optimize content, and track performance metrics. As search evolves, this role offers hands-on experience with emerging trends, including Generative Engine Optimization (GEO) and AI-driven search visibility.

Responsibilities

Track and report on daily SEO KPIs using internal and external data tools
Assist with creating clear, actionable client reporting dashboards
Conduct thorough keyword research and search intent analysis to help guide client content strategy and on-page optimization
Optimize client web content following SEO best practices, including EEAT and YMYL guidelines
Assist with routine site audits to identify technical fixes, schema markup opportunities, and site health issues
Collaborate with client site developers to implement optimizations
Remain up to date with search engine algorithm updates, industry trends, and emerging search behaviors (including AI)
Support the execution of general and keyword-specific content strategies aligned with client goals

Requirements

Strong ability to interpret data, identify performance shifts, and present actionable insights clearly
Practical familiarity with core SEO concepts, including schema markup, technical troubleshooting, and search intent optimization
Excellent written, verbal, and visual communication skills for client deliverables and internal collaboration
Ability to stay organized, prioritize tasks, and thrive in a fast-paced team environment
A strong interest in digital marketing, web analytics, and staying ahead of evolving search engine trends

Qualifications

BA/BS degree in Marketing, Communications, Business, or related discipline (or equivalent practical experience)
1+ years performing search engine optimization, preferably in an agency or multi-client environment
Working knowledge of GA4, Google Search Console, and SEO platforms (e.g., SEMRush, Ahrefs, Screaming Frog)
Experience with dashboard and reporting tools such as Looker Studio
Exposure to GEO, AI search visibility, or A/B testing is a plus

Benefits