Search Engine Optimization Specialist

Blacksmith Agency is scaling its Marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B, and technical verticals.

About the Role

We are looking for an Account Strategist who can own strategy, performance, and client-facing leadership across paid search, paid social, SEO, and conversion optimization. This is a hybrid strategic and operational role that blends analytical depth, strong communication, and execution oversight.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with AEs to validate scope, pitch technical recommendations, and help close deals.
• Build 90-day, 6-month, and annual growth roadmaps for clients.
• Translate complex marketing recommendations into simple, clear explanations for executives.
• Own client performance across Google Ads, Meta, Microsoft, and organic search channels.
• Audit existing PPC campaigns, keyword strategies, bidding structures, landing pages, and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages, and AI-driven content strategies.
• Ensure KPI tracking, conversion attribution, and analytics accuracy.
• Provide weekly direction and QA for campaign optimizations and deliverables.
• Coordinate priorities with the Marketing PM to keep timelines and client expectations aligned.
• Present monthly and quarterly performance summaries to clients.
• Oversee reporting accuracy and insights delivered by the PM or specialists.

Requirements

• 4 to 7 years experience in PPC, SEO, or multi-channel full-funnel strategy.
• Strong experience managing both paid and organic channels concurrently.
• Expertise with Google Ads, GA4, GSC, keyword research tools, and paid media optimization.
• Ability to create and articulate strategic recommendations to clients and AEs.
• Demonstrated ability to oversee execution teams and manage deliverable quality.
• Strong analytical skills and the ability to diagnose performance issues quickly.
• Agency experience managing multiple clients at once.
• Experience joining sales calls and influencing close rates.
• Familiarity with multifamily, real estate, or high-intent lead generation.
• Experience with AI SEO, programmatic SEO, technical SEO audits, and CRO.

What You Will Own from Day One

• All marketing performance and strategy across PPC and SEO.
• The roadmap for each client.
• Oversight of SEO specialists and PPC contractors.
• Reporting frameworks, playbooks, and best practices.
• Supporting AEs on sales calls.

Who Succeeds in This Role

• People who can both think strategically and manage execution.
• People who can simplify complex marketing ideas for clients.
• People who own the results and take full accountability.
• People who work well with distributed teams.
• People who enjoy building rather than inheriting polished systems.