Search Engine Optimization Specialist

About the role

Join Superformula as an SEO Specialist and be part of a dynamic team where innovation meets collaboration. In this fast‑paced role you will partner with business teams and technology partners to optimize organic search strategies, craft impactful SEO copy, and enhance content visibility across search engines. You will leverage cutting‑edge tools, including generative AI, to drive measurable results and actionable insights while working with expert peers across time zones.

Responsibilities

• Craft high‑performing SEO copy and design effective tags that boost visibility and enhance accessibility.
• Develop and use in‑house SEO tools powered by generative AI for keyword research, optimized content creation, and timely reporting on SEO performance trends.
• Manage the day‑to‑day operation of Google My Business (GMB) and SEO/SEM analytics efforts to improve organic search results.
• Collaborate with assigned business teams to identify strategies that maximize search exposure, including local search (GMB).
• Make recommendations to improve site architecture, internal/external linking, page construction, meta‑data, content, and SEO copywriting.
• Create, manage, and distribute data and insights via regular and ad‑hoc reporting using online analytics tools and traditional BI platforms; publish keyword analysis and search performance reports to internal stakeholders.
• Identify, develop, and implement processes and procedures to regularly test and improve search performance.
• Stay current on new features and functionality released within analytics platforms and recommend optimal utilization.
• Provide thought leadership in search engine optimization.
• Audit and manage backlinks, maintaining high‑quality links and disavowing low‑quality ones (approximately 800 K backlinks).
• Manage technical SEO aspects such as page speed, broken links, and responsiveness.
• Perform on‑page optimizations, including tag and meta‑data optimization.
• Conduct competitive analysis, recommending improvements based on competitor insights.
• Perform keyword research to determine guest‑used terms and recommend on‑page optimizations.

Requirements

• Bachelor’s degree in Computer Science, Marketing, or a related field, or equivalent education and work experience.
• At least three (3) years of experience in SEO/SEM, digital product, and web design.
• Experience with an enterprise web analytics platform (e.g., Adobe Analytics, Google Analytics) and Google Business.
• Experience working with web technologies and HTML‑based code frameworks.
• Residency in a time zone that provides a six‑hour overlap with the Pacific Time Zone’s 9 am–5 pm workday (e.g., South America or North America).
• Strong understanding of search algorithms and how content and linking strategies affect results.
• Working knowledge of managing multiple business entities with Google’s business platforms.
• Ability to partner with business teams, IT, and digital design to identify landing‑page strategies that maximize search exposure.
• Excellent English communication skills.
• Strong interpersonal skills for effective stakeholder communication.
• Strong attention to detail.
• Ability to multitask across copywriting, projects, research, and reporting.

Preferred qualifications

• Experience with digital or web analytics for a hospitality or travel company.
• Experience working in a resort industry setting.
• Master’s degree in Business, Engineering, Computer Science, MIS, Mathematics, or Statistics.