Specialist, Retail Marketing

Job ID: Specialist, Retail Marketing (remote-eligible in select states)

About the role

The Specialist, Retail Marketing supports Marketing’s integration with Retail Operations, Field Operations, and the Dealer Network through written communications, presentations, and analysis of current programs and projects. This role enables the Retail Marketing Platform, driving growth and performance of mid-funnel and lower-funnel marketing efforts. Cross-functional collaboration with the Digital Engagement team provides insight into the overall shopping journey, website properties, user experience, and creative asset production.

Responsibilities

• Retail Marketing Program (50%)
  • Evaluate program functionality and performance on an ongoing basis; provide proactive recommendations for enhancements.
  • Aid in the development of training materials to support region and field team execution of marketing programs.
  • Support Demand Generation by collaborating with agencies to ensure accurate offers, compelling creative assets, timely market execution, and comprehensive performance reporting.
  • Support Demand Capture by collaborating with preferred providers, communicating incentives, addressing carline launch requirements, and performance reporting.
  • Develop clear and effective communications to support program changes, improvements, and performance insights for key audiences.
• Shopping Analytics (25%)
  • Monitor KPIs to identify needs and provide recommendations to management.
  • Compile and deliver weekly and monthly reporting insights on the shopping journey to operational and executive teams.
  • Collaborate with Marketing and Data Science teams to develop necessary reporting analytics.
• Field & Dealer Communications (15%)
  • Gather and organize content to support regional marketing teams in their monthly and quarterly planning.
  • Assist in coordinating and publishing dealer notifications, video communications, and newsletters.
  • Assist in content development for National Dealer Advisory Council (NDAC) meetings.
• Department Support (10%)
  • Provide support across the Retail Marketing Team for assets, sales events, Mazda’s Co-op & Advertising Program, and the Retail Marketing Dealer Platform.

Requirements

• Bachelor’s degree in marketing, communications, business, or related field, or equivalent combination of education, training, and work experience.
• 2+ years of automotive or marketing-related experience.

Skills

• Knowledge of the current automotive landscape, trends, and innovations.
• Strong verbal and written communication skills.
• Presentation-building skills with an ability to collaborate.
• Strong command of Office 365 (PowerPoint, Word, Excel, Teams).
• Ability to organize, reorganize, and suggest project execution improvements to maximize efficiency.

Schedule

• Remote work eligible in: Alabama, Arizona, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin.
• Travel may be required 1–4 times per year.

Pay

Pay range: $69,400.00 – $100,600.00. Salary determined by education, experience, knowledge, skills, internal equity, and market alignment.