Retail Marketing Specialist

Key Responsibilities

• Execute local marketing initiatives designed to drive foot traffic, brand awareness, and patient growth across all locations.
• Serve as the boots-on-the-ground brand representative, overseeing event setups, supporting activations, and ensuring seamless execution.
• Cook up and maintain strong relationships with local businesses, vendors, and community stakeholders.
• Support store openings, seasonal promotions, and day-to-day in-market marketing needs.
• Collaborate closely with internal teams to ensure all regional campaigns are executed accurately and effectively.
• Identify and propose out-of-home (OOH) advertising opportunities to the regional brand and marketing leadership.
• Monitor performance trends, sharing insights and proactive ideas to continuously improve results.
• Ensure all marketing activities remain fully compliant with state and local cannabis regulations.

Who You Are

• 1–3 years of marketing experience (backgrounds in retail, hospitality, or events are a plus).
• A proactive self-starter who takes initiative and thrives with autonomy.
• Comfortable working frequently in the field and traveling between locations.
• Highly organized and adaptable in a fast-paced, evolving environment.
• An excellent communicator capable of building rapport quickly and representing the brand with professionalism.
• Motivated by tangible results and dynamic, high-energy work settings.
• Flexible and willing to work evenings and weekends as required for events or activations.
• Proficient in social media platforms and digital engagement.

Market Presence

This role requires a regular on-site presence in the New Orleans metro area. Candidates must reside locally or be willing to relocate to the market.

What Success Looks Like

• Consistently driving increased traffic and engagement at the store level.
• Executing events and activations that are seamless, professional, and on-brand.
• Establishing a strong, positive presence within the local community.
• Proactively contributing innovative ideas to enhance marketing performance.
• Becoming the primary point of contact and subject matter expert for in-market execution.

Compensation & Benefits

• Competitive salary commensurate with experience
• Comprehensive benefits package including health, dental, and vision
• Paid time off and observed company holidays
• Opportunities for professional development and career growth

Equal Opportunity Statement

We are committed to building a diverse team and an inclusive environment for all. We are an Equal Opportunity Employer; all hiring decisions are based on qualifications, merit, and business needs.