Retail Marketing Specialist

About the role

The Retail Marketing Specialist supports marketing communication and retail marketing projects for our clients' brands. This role involves balancing strategy development with execution, including channel partner support, merchandising, creating campaigns, managing collateral, web and online marketing, and social media.

Responsibilities

• Channel Partner Support
• New product launch materials and updates
• Develop / maintain selling tools
• Audit product marketing sheets
• Effectively communicate launch within the channels
• Merchandising
• Aid execution of detailed merchandising plan with partners to maximize brand exposure
• Aid in development of various in-store POP displays
• Aid in POP sourcing including suppliers, end-product, and schedules
• Create campaigns to reseller partners with measurable call to action
• Create and manage materials
• Sales resources (custom presentations, sales collateral, launch and product assets)
• Material used on display in retail stores
• Material shown and communicated to channel partners
• Create internal trackers for channel activities per channel or partner
• Collateral
• Manage & update partner and brand-specific collateral for internal and channel partners
• Manage SWAG orders within creative brief and budget parameters
• Events
• Provide pre-event support for shows & events, including preparing event orders, literature, SWAG & partner seeding kits, and event logistics
• Web & Online
• Aid online marketing projects, including email campaigns, product launches, keyword-based search advertising and social media efforts with partners
• Asset toolkit build outs for partners to utilize on their own web pages
• Build sheet management for partner item setup
• Aid in product listing optimization of partner detail pages
• Social Media
• Provide social strategy recommendations for client brands
• Develop social calendars for planning around events, launches and drive time
• Create social posts and manage responses

Qualifications

• Bachelor’s Degree in Marketing, Communications, or equivalent required
• Minimum of two years of professional experience in a Marketing Specialist role or five+ years in a Coordinator role required, with prior experience in either channel/retail, brand or MarCom, preferably with a lifestyle or CE brand
• High-energy individual, willing to learn, and take on new tasks as assigned
• Well-organized, detail-oriented, and able to manage multiple priorities
• Prior successful experience working with external parties (vendors, resellers, end users) to manage and maintain strong relationships is required
• Excellent written communications skills, from writing to editing, required
• Knowledge of all Microsoft office programs in Windows, including Excel, Word, Outlook and PowerPoint required
• Experience with Google Analytics, Facebook Business Manager and other advertising platforms is highly desirable
• Working knowledge of PhotoShop, Illustrator, InDesign and Final Cut is highly desirable
• Digital experience a plus – including social media, email, and marketing automation
• Retail/Sales Floor experience in CE, Fashion or Consumer Goods is a plus

PREFERRED CHARACTERISTICS

• Ability and willingness to travel (up to 25%)
• Demonstrated ability to improve and create internal processes
• Willingness to learn, take on new tasks as assigned and seek out solutions for problems
• Bias for action - make calculated and efficient decisions to take action quickly by being proactive
• High level of personal initiative, self-driven, action and results-oriented
• Excellent organizational skills and attention to detail and accuracy
• A demonstrated ability to follow through on assigned tasks

Benefits

• 401(k)
• 401(k) 3% Match
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance