Retail Marketing Specialist

Key Responsibilities

• Act as the first call resource for team regarding dealer AAs, local campaign performance, marketing programs, promotions, strategy options, and campaign improvements.
• Allocate annual and monthly budgets across marketing tactics/vendors for an optimal marketing mix within the approved budget.
• Collaborate with the Marketing team to purchase media, resolving terms and conditions.
• Conduct first-tier negotiations with media outlets, including broadcast, online, and traditional media.
• Demonstrate the value of each media plan through reach, frequency, and gross impressions.
• Ensure marketing investments in media tactics are trackable and optimized, showcasing the value-added services available through the franchise's marketing services.
• Maintain, adjust, and reconcile Dealer Ad Agreements (AA) quarterly, providing team with an overview and optimization suggestions.
• Perform regular audits of actual media performance vs. projected ratings.
• Provide team with details on marketing objectives, media mediums, specifications, deadlines, etc., to align creative content with tactics and objectives.
• Recommend marketing and media tactics to team that align with AA budgets, business objectives, and the dealer's region/market.
• Research new marketing tactics and media vehicles to improve results and add value to franchisees' local marketing strategies.

Qualifications

• Bachelor’s degree
• 2 years of related experience preferred

Skills

• Communicates Effectively
• Customer & Market Analysis
• Decision Quality
• Data Collection and Analysis
• Data Control
• Ensures Accountability
• Manages Complexity
• Nimble Learning
• Planner & Aligns
• Presentation Skills
• Review and Reporting
• Tech Savvy
• Verbal Communication
• Action Planning
• Resourcefulness
• Contract Management
• Collaboration
• Customer-Focused

Physical Demands/Working Conditions

• Physical demands: While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; climb stairs; balance, stoop, kneel, crouch or crawl; talk, hear, taste and/or smell.
• Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.
• Work environment: While performing the duties of this job, the employee is exposed to weather conditions prevalent at the time. The noise level in the work environment is usually moderate.
• Travel required: As required by the position.