Specialist, Personalization & Testing

About the role

Join our dynamic and thriving footwear company as a Specialist, Personalization & Testing in St. Louis, MO. You'll have the opportunity to make an impact and shape the future of our renowned brands.

Responsibilities

• Conduct quantitative and qualitative customer research: Support analysis of online customer behaviors and identify key user journeys across high-value segments for personalization
• Develop personalization tactics: Ideate, prioritize, and execute relevant personalization tactics for high-value customer segments under the direction of Personalization & Testing team
• Lead/Collaborate with cross-functional business partners: Translate marketing goals and customer behavior questions to actionable A/B/n testing scenarios
• Define success measurement for A/B/n Tests: Partner with Personalization & Testing team Lead and Digital Analytics team to define key performance metrics that best align to each A/B/n test hypothesis
• Maintain knowledge of platform tools: Understand technical practices to execute server-side and client-side A/B/n testing
• A/B/n Program Management: Own operations and execution of A/B/n testing, shepherding tests through the Delivery processes, analyze results, distill learnings, and provide recommendations to key stakeholders in written and verbal formats

Qualifications

• Bachelor’s Degree in related field preferred
• 1-3 years of previous business experience in eCommerce, digital marketing, digital CX, digital UX, digital analytics or related disciplines preferred, but not required
• Experience with Personalization and A/B Testing planning and execution in a customer-centric and data-driven environment
• Excellent communication skills (written, oral and in presentation)
• Strong problem-solving and critical thinking skills
• Microsoft Office, web analytics, and content management system experience required. Adobe Analytics, Sitecore, Quantum Metric experience preferred

Perks

• Sales discounts
• Total rewards including 401k, health benefits and PTO
• Free, 24/7 confidential support and resources through CompPsych EAP for eligible associates
• Relaxed dress code
• Site Perks: Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking

Benefits

• To learn more details about our total rewards including 401k, health benefits and PTO, visit yourcaleres.com
• Get Paid When You Want: Access your money as you earn it and request your earnings before payday

Pay

The actual pay will equal or exceed the required minimum wage applicable to the job location. Please visit yourcaleres.com to review all associated benefits.

Schedule

Details on the schedule are not specified in the job posting.