Specialist, Paid Social

About the role

OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney+, and Disney's multiple television networks. This role is part of the Paid Social team, responsible for executing and managing paid social campaigns across major platforms such as Meta, TikTok, Snapchat, and Pinterest.

Responsibilities

• Execute and manage paid social campaigns across platforms like Meta, TikTok, Snapchat, and Pinterest
• Apply best practices across the paid social landscape while managing multiple campaigns at once
• Build and refine complex audience targeting strategies
• Manage daily budget pacing, bids, and optimizations
• QA all campaign setups, launches, and reporting for accuracy and quality
• Monitor performance, analyze KPIs, and identify optimization opportunities
• Optimize content calendars and paid plans to ensure clean, reliable data
• Partner with client teams on day-to-day communication, troubleshooting, and problem-solving
• Communicate insights clearly in writing and presentations

Requirements

• Bachelor’s degree or relevant experience
• 1+ years of hands-on experience planning, executing, and optimizing paid social campaigns in at least 2 of the following platforms: Meta, TikTok, Snapchat, Pinterest, Reddit, YouTube
• Strong working knowledge of biddable platforms such as Meta Ads Manager and TikTok Ads
• Proficient in Word and PowerPoint, with intermediate Excel skills
• Familiarity with ad serving, tagging, and media billing tools is a plus
• Strong communicator (written and verbal)
• Flexible and adaptable in fast-moving environments
• Proactive problem-solver with sharp critical thinking
• Breaks down complex ideas into simple, actionable takeaways

Qualifications

• Experience with analytics and data-driven decision making
• Understanding of digital marketing trends and consumer behavior
• Knowledge of Google Analytics and other similar tools

Skills

• Excellent organizational and project management skills
• Ability to work independently and as part of a team
• Strong attention to detail
• Experience with social media advertising platforms

Benefits

OMG23 offers a competitive salary range of $60,000.00 - $70,500.00 annually, along with comprehensive benefits including health insurance, retirement plans, and paid time off.

Pay

$60,000.00 - $70,500.00 annually

Schedule

This is a hybrid role based in Burbank, CA. Employees are required to work in the office for a minimum of three days a week, with the goal of increasing this requirement over time.