Paid Social Specialist

About the role

Our Retail client is seeking a Paid Social Specialist to join their team for the next 3+ months, 40 hours/week. This role is hybrid onsite 3 days a week in Framingham, MA. The Paid Social Specialist is responsible for supporting the strategy, execution, optimization, and performance analysis of paid social media campaigns within an in-house media buying team. This role serves as a key contributor in managing campaign activation across social platforms, delivering actionable insights, driving performance improvements, and collaborating with cross-functional partners to achieve business objectives. The ideal candidate combines hands-on platform expertise with strong analytical thinking, project management skills, and a passion for digital marketing innovation.

Responsibilities

• Paid Social Strategy and Execution: Execute and manage day-to-day paid social campaigns from setup through launch, optimization, and reporting.
• Support the Paid Social Manager with media planning, forecasting, and campaign strategy development.
• Serve as a primary point of contact for planning and brand teams regarding campaign execution and performance.
• Monitor campaign delivery and performance to ensure goals and KPIs are achieved.
• Identify optimization opportunities and implement performance-driven recommendations.
• Develop and execute A/B testing strategies to improve campaign outcomes.
• Performance Reporting and Analysis: Lead campaign reporting and performance analysis efforts.
• Translate campaign data into actionable insights and strategic recommendations.
• Track key performance metrics and communicate results to various stakeholder groups.
• Maintain campaign documentation and ensure reporting accuracy.
• Platform Expertise and Innovation: Act as a subject matter expert in paid social advertising.
• Stay informed on platform updates, industry trends, and emerging opportunities across social media channels.
• Share best practices, insights, and innovative recommendations to improve campaign performance.
• Contribute to ongoing digital marketing education and knowledge-sharing initiatives.
• Cross-Functional Collaboration: Partner closely with Planning, Measurement, Creative, Brand Marketing, agency, and platform teams to deliver integrated campaigns.
• Collaborate with creative stakeholders to develop briefs, provide feedback, and identify content strategies that drive results.
• Work alongside paid search, affiliate, and online video teams to support cross-channel planning and execution.
• Build and maintain strong relationships with platform representatives and external vendors.
• Provide guidance and training to junior team members on campaign execution and platform management.
• Process and Operational Excellence: Oversee campaign workflows, trafficking coordination, optimization processes, and partner communications.
• Ensure campaigns are executed accurately, efficiently, and on schedule.
• Proactively identify process improvements that enhance team effectiveness and campaign performance.
• Take ownership of assigned projects and consistently deliver high-quality work with attention to detail.

Skills

• 3-4 years of hands-on paid social media planning, buying, and campaign management experience.
• Expert-level experience with Meta Ads Manager, including campaign setup, optimization, reporting, and performance analysis.
• Strong analytical skills with the ability to interpret campaign data, identify insights, and communicate recommendations to stakeholders.
• Experience developing and executing A/B tests to improve campaign performance and efficiency.
• Excellent project management, organization, and communication skills in a fast-paced environment.

Qualifications

• Experience with Pinterest, TikTok, or other social advertising platforms preferred.
• Retail, ecommerce, and/or performance marketing experience is highly desirable.
• General understanding of digital analytics platforms such as Adobe Analytics.
• Experience working in a media agency, vendor, or client-side marketing environment.
• Knowledge of additional digital media channels, including paid search, online video, and affiliate marketing.
• Advanced proficiency in Microsoft Office Suite, particularly Excel.
• Collaborative team player with strong relationship-building skills.
• Detail-oriented, self-motivated, and results-driven mindset.
• Ability to manage multiple projects and priorities simultaneously.
• Bachelor's degree in Marketing, Advertising, Communications, or a related field.

Schedule

40 hours/week, hybrid onsite 3 days a week in Framingham, MA.