Paid Social Specialist

About the role

Ziff Davis Shopping is looking for a Paid Social Specialist to join their performance marketing "pod." This role is designed for a data-first marketer who thrives on technical precision.

Responsibilities

• Manage the end-to-end setup of campaigns on Meta (primary) and TikTok (expansion), ensuring flawless technical execution and adherence to naming conventions.
• Constantly tune bidding strategies and budget distribution to maintain aggressive ROAS targets.
• Monitor tracking infrastructure and UTM parameters to ensure every click and conversion is accurately attributed.
• Monitor CTR and CVR trends daily and identify technical friction points in the funnel.
• Present data-backed campaign concepts to your creative peer to inform the next round of creative production.
• Collaborate with the Creative Strategist to ensure traffic is routing correctly to custom-built landing pages and tracking signals are firing back to the platforms.

Qualifications

• Experience: 2–3 years of hands-on experience in paid social media buying, preferably in-house at a publisher or performance agency.
• Platform Mastery: Advanced expertise in Meta Ads Manager. Familiarity with TikTok Ads Manager is a significant plus.
• Analytical Rigor: Proficiency in Excel/Google Sheets and AI tools; you must be comfortable working with large datasets to find conversion trends and translate findings into actionable next steps.
• Affiliate Familiarity: Understanding of affiliate marketing dynamics (e.g., EPC, revenue share models, and third-party tracking) is highly preferred.
• Education: Bachelor’s Degree in Marketing, Finance, Economics, or a related quantitative field.

About Ziff Davis Shopping

Ziff Davis Shopping helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands. Our domestic brands include RetailMeNot, Offers.com, Blackfriday.com, TechBargains and more. We also run the leading Cash Back, Reward and Coupon codes brands in France (Ma-Reduc and Poulpeo) and the UK (Voucher Codes).

About Ziff Davis

Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and martech. Today, Ziff Davis is focused on seven key verticals – Technology, Connectivity, Shopping, Entertainment, Health & Wellness, Cybersecurity and Marketing Technology. Its brands include IGN, Mashable, RetailMeNot, PCMag, Humble Bundle, Spiceworks, Ookla (Speedtest), RootMetrics, Everyday Health, BabyCenter, Moz, iContact and Vipre Security.

Benefits

• Competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental, and vision coverage, as well as life and disability benefits.
• Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.
• Flexible Time Off, Volunteer Time Off, and paid holidays.
• Family building and caregiving support and generous Family Care and Parental leave.
• Access to wellness programs, ensuring our team stays healthy both physically and mentally.
• Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources.
• Recognition and celebration of employee achievements through employee engagement programs and recognition awards.

Pay

The salary compensation for this role is $90,000 to $100,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.

Equal Opportunity Employer

Ziff Davis is an Equal Opportunity Employer. At Ziff Davis, Diversity, Equity, and Inclusion (DEI) has always been about fairness, equal opportunity, and belonging. DEI enables us to attract and retain the best talent, regardless of background or circumstances, while enabling our thousands of employees worldwide to thrive. If you have a disability or learning difficulty that requires accommodation, please let us know by sending an email to [email protected].