Paid Social Specialist

Primary Job Functions

• Collaborate with strategy, planning, and account teams to develop tactical plans that ladder up to broader media strategy.
• Recommend platform mix, targeting strategies, and KPIs.
• Stay informed on platform updates, tools, and best practices.

Campaign Execution & Optimization

• Launch and QA campaigns across key platforms (Meta, TikTok, etc.).
• Optimize daily budget pacing, creative rotation, and audience performance.
• Implement A/B tests and document learnings.

Reporting & Insights

• Build and maintain reporting dashboards.
• Deliver post-campaign analysis and provide strategic recommendations.
• Collaborate with analytics to refine performance benchmarks.

Communication & Collaboration

• Communicate clearly with internal teams and clients on campaign plans and results.
• Engage in brainstorming and POV development on social trends.
• Partner with influencer and creative teams for integrated efforts.

Emerging Media & Innovation

• Implement and manage AI-powered features across Paid Social Platforms.
• Monitor and report on campaign performance metrics influenced by AI tools.
• Use Generative AI platforms to assist with ad copy creation, audience personas, and data formatting tasks.
• Collaborate with Coordinators to ensure AI recommendations are properly executed.
• Assist Managers in testing AI-enhanced visuals, dynamic asset combinations, and budget allocation strategies.

Qualifications

• Bachelor’s Degree and 1-5 years’ experience working in an advertising agency (or related experience); or equivalent combination of education and/or experience.

Core Values & Skills

• Foster a collaborative, feedback-driven team environment.
• Demonstrate empathy, openness to feedback, and strong communication when interacting with peers and vendors.
• Uphold team morale and lead by example through integrity and transparency.
• Uphold our agency values: Humanity. Diversity. Integrity. Tenacity. Curiosity.

Benefits

• Comprehensive medical, dental, and vision coverage.
• FSA, HSA (with company contribution).
• Life & Disability insurance.
• A 401(k) with company match.
• Paid time off that starts strong and grows with you.

About the Role

• Lead the tactical execution and performance optimization of paid advertising campaigns across social platforms.
• Turn audience insights into media execution.
• Work closely with strategy and media teams.
• Have a deep understanding of platform capabilities, campaign measurement, and how paid media integrates into broader marketing goals.