Senior Specialist, Paid Social

Why You Belong Here At Victoria’s Secret & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy. We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business. Description Your Role Are you a marketer looking for an opportunity to drive innovation and growth in media and advertising? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Now is an exciting time to join Victoria’s Secret and the in-house Media team as we grow and evolve our approach to paid media and advertising. As Sr. Specialist of Paid Social Media you will be responsible for developing paid social media strategies and plans that drive brand love, product consideration, customer acquisition and other key business objectives. You will serve as a paid social channel expert, leading media planning, audience strategy, and performance analysis. You will drive advancement in marketing capabilities, optimize customer engagement across the funnel and customer journey, and deliver effective results against key business objectives for the Victoria’s Secret and PINK brands. Your Impact Develop paid social media strategies and tactical plans that support brand and customer marketing strategiesRecommend platforms, tactics, budget allocation, audience targeting, ad types and messaging to drive business, brand and campaign outcomesLead campaign hindsight analyses, identifying key drivers of performance, actionable insights and future recommendationsPartner closely with paid social team members to ensure executional accuracy and monitor performance Collaborate with cross-functional internal teams, vendors, and agenciesEvaluate emerging platform opportunities and trends to identify growth opportunities and influence innovation Contribute to the evolution of the paid social planning and hindsighting operating model Click here for benefit details related to this position. Minimum Salary: $86,800.00 Maximum Salary: $117,600.00 VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors. Qualifications Your Experience Bachelor’s degree in Marketing or related field3-5 years of hands-on experience in paid social requiredExperience developing media plans across multiple paid social platforms (Meta, TikTok, Snapchat, Pinterest) preferredExperience within an agency or retail organization preferredMix of business, creative, and technical acumenSelf-starter who can flex between strategic thinking and tactical executionOutstanding analytical skills and strong experience in performance optimizationProficient in Microsoft Excel, including the ability to create and manage spreadsheets and pivot tables, utilize formulas, and analyze data effectivelyExcellent communication skills (verbal and written)As a hybrid role, the person in this role will be expected to be in office Tuesday, Wednesday, and ThursdayOccasional travel involved We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.