Senior Paid Social Specialist

Position Overview

The Sr. Marketing Specialist is responsible for the day-to-day operation and management of HomeServe’s paid social campaigns. This person will work closely with the Sr. Manager, Growth Marketing to drive direct acquisition from existing campaigns and find new opportunities for customer growth.

Responsibilities

• Assist in the strategy and management for paid social, working closely with Sr. Manager, Growth Marketing.
• Monitor acquisition performance and budgets for paid social to ensure targets are met.
• Conduct thorough analysis of media campaigns and competitive research via management platform and reporting tools.
• Work with design team(s) on creation of digital acquisition assets to drive transactional and advertising revenue.
• Support ad hoc projects that relate to audience acquisition as directed by senior management.
• Contribute to internal status meetings and external agency meetings.
• Identity new opportunities to maximize marketing programs and partners for testing.
• Ensure best practices and methodologies are used in campaign management for pristine execution.

Job Requirements

• BA/BS degree in marketing or business discipline. 3+ years of digital marketing experience, with a focus in paid social and Meta, Pinterest, Reddit, and Next-door paid experience, a major plus.
• Experience with subscription and/or insurance products a plus.
• Excellent organizational, communication, negotiation, and analytical skills, with strong attention to detail required.
• Ability to work well individually and in a team environment.
• Experience with Google Analytics, Meta Ads Manager, and other social ad platforms a plus.
• Thorough knowledge of MS Office including proficiency in Excel.
• Independent worker and a self-starter. Eagerness to learn.
• Ad-hoc responsibilities as assigned.

Essential Job Function % of Time on Function

• Manage and optimize paid social campaigns to meet acquisition and budget goals: 45%
• Analyze campaign performance and competitive data to inform strategy and testing: 35%
• Collaborate with internal teams and partners to execute and scale digital acquisition initiatives: 20%

Minimum Physical Requirements

• Regularly required to listen, talk and hear.
• Frequently use hands or fingers, handle or feel objects, tools, or controls while executing tasks like working on a computer or talking on the telephone.
• Occasionally lift and/or move up to 15 pounds.
• Specific vision abilities required: close vision, distance vision, and the ability to adjust focus.
• Noise level in the work environment is usually moderate to low.

Salary Range (Norwalk, CT)

$68,966.38 - $91,955.17 Annual

Annual Bonus Potential

5%

HomeServe USA is an equal opportunity employer.