Senior Paid Social Specialist

We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. The posting includes "About The Role" (which is a heading). Then "What you'll do:" list of responsibilities. Then "What you'll need to be successful:" list of requirements/qualifications/skills. Then "What It's Like to Work at Darkroom" includes benefits, compensation, etc. Also "Compensation: The base salary range for this role is $80,000 per year." Also mention performance-based compensation. Also benefits listed: Unlimited PTO + US holidays, Remote-First Culture, Health & Wellness (company-sponsored medical, dental, vision), Finances, growth, retirement (401k with match and profit-sharing), Parental Leave, Growth. Also mention locations (NY, Lisbon, Brazil, Spain). Also mention remote-first culture. We need to map to sections: About the role (maybe a brief description). Responsibilities (What you'll do). Requirements (What you'll need to be successful). Qualifications (maybe overlapping with requirements). Skills (maybe expertise list). Benefits (list). Pay (compensation). Schedule (maybe remote-first culture? Not exactly schedule; but maybe mention hybrid expectation? Not explicit schedule. Could omit schedule if no specific schedule info. The posting does not give schedule details like full-time, hours. So we should not create Schedule section. We must not repeat job title as heading. The page already shows it, so we don't add a heading for Senior Paid Social Specialist. We need to use

for section headings. Use

• for any list of duties/requirements/benefits. Use

  for prose. We must preserve all substantive information, not invent or summarize away detail. Remove boilerplate like EEO, etc. We need to include About Darkroom? The instruction: "About Darkroom" is introductory about company. Should we include? The sections list does not include About company; but we could include as a section? The instruction says use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but says "Prefer a few substantive sections over many thin ones." Probably we should include About the role (maybe a short paragraph from "About The Role" paragraph before "What you'll do:"). Thus structure:

  About the role

  ... (the paragraph about hiring Senior Paid Social Specialist, leading performance-driven campaigns across platforms, etc.)

  Responsibilities

  • ... each bullet from "What you'll do:"

  Requirements

  • ... from "What you'll need to be successful:" maybe split into requirements and qualifications? Could combine but we need separate sections if content exists. We have "Mastery of the e-commerce marketing funnel", "7+ years minimum of paid media advertising experience within Paid Social, Meta in specific", "5+ years minimum managing paid social advertising for growing clients in the consumer space spending over $400k+ minimum monthly aggregate spend.", "Expertise in developing, testing, and optimizing advertisement copy and short form video creative", "Expertise in creative consultation for successful Paid Social Ads that convert", "Background in data-derived decision-making and forecasting budgets/spend projections linked to perceived results", "Experience with all core e-commerce revenue drivers, reporting on metrics that actually matter (CPA, CAC, iROAS, aMER, TSR, CTR, Hold Rate)". These could be considered Requirements and Skills. We could put Requirements as the years experience and mastery, Skills as expertise items. Qualifications maybe overlapping. But we can create Requirements (years experience, mastery) and Skills (expertise in copy, creative consultation, data-driven decision-making, experience with metrics). Qualifications maybe not needed separately. But we need to follow instruction: use sections only when posting has real specific content. We have content for Requirements, Skills, Benefits, Pay. Also About the role. Responsibilities. We'll create:

    About the role

    We’re hiring a Senior Paid Social Specialist to lead performance-driven campaigns across platforms like Meta, TikTok, Pinterest, and CTV. This role goes beyond execution, combining creative strategy, campaign management, and data analysis to drive results at scale. You’ll own the full lifecycle of paid social campaigns, from building and optimizing to scaling accounts often exceeding $1M/month, while working closely with creative, brand, and analytics teams. We’re looking for someone deeply experienced in Meta direct response advertising, with a strong track record of selling products through paid social and a sharp understanding of short-form video creative. This is a fast-paced, high-accountability environment where you’ll collaborate directly with leadership to grow high-performing U.S. brands. Darkroom is a career incubator for ambitious marketers operating at the intersection of business, design, and innovation.

    Responsibilities

    • Plan, develop, and implement comprehensive paid media strategies primarily focused on Paid Social to increase brand visibility and recognition and drive new user acquisition and leads via paid media campaigns.
    • Conduct thorough brand and website audits to understand our clients’ key value propositions, core products, and brand aesthetics and identify opportunities to successfully market them and make them stand out in the marketplace.
    • Obsession with short form creative and direct response creative to convert customers — how to best sell a product, how to best construct a hook, how to best guide a client on how their advertising dollars should be spent behind winning creatives.
    • Conduct competitive research to ensure success in the ad space and new acquisition audience targeting.
    • Manage between 5-10 Paid Media accounts (including but not limited to: Meta Ads, TikTok Pinterest, and other social platforms like Twitter and TikTok) on behalf of Darkroom clients, with aggregate monthly spends ranging between $80,000 - $3M.
    • Utilize Platform Ad Managers, third-party reporting tools, and AI to develop insights and action items intended to increase our clients’ revenues month-over-month and solve for attribution.
    • Religious mastery of important KPIs like CPA, CAC, iROAS, nCAC, MER, aMER, CTR, TSR, and Hold Rate.
    • Understand industry-wide benchmarks throughout all steps in the e-commerce marketing funnel.
    • Implement real-time, proactive, and reactionary ad-buying decisions across multiple platforms in response to up-or-down trends happening on ads platforms (you will be in ad platforms daily).
    • Preemptively develop quarterly strategies for clientele based on perceived success metrics, ad spends, YoY performance metrics, and projections.
    • Deep dive into competitor research, industry knowns, and brand identity to manage client expectations and continually brainstorm new marketing initiatives, creative assets, copy, and review after results.
    • Understand full-funnel marketing strategies to ensure new customer acquisition is healthy within the broader e-commerce equation.
    • Understand client needs for success and preemptively deliver projections and forecasts that latter into client quarterly strategy.
    • Willingness and openness to learn and understand e-commerce P&Ls with a comfortability engaging with financial metrics.

    Requirements

    • Mastery of the e-commerce marketing funnel —> offer to ad to landing page to conversion.
    • 7+ years minimum of paid media advertising experience within Paid Social, Meta in specific (building high converting funnels and driving quantifiable results).
    • 5+ years minimum managing paid social advertising for growing clients in the consumer space spending over $400k+ minimum monthly aggregate spend.

    Skills

    • Expertise in developing, testing, and optimizing advertisement copy and short form video creative.
    • Expertise in creative consultation for successful Paid Social Ads that convert.
    • Background in data-derived decision-making and forecasting budgets/spend projections linked to perceived results.
    • Experience with all core e-commerce revenue drivers, reporting on metrics that actually matter (CPA, CAC, iROAS, aMER, TSR, CTR, Hold Rate).

    Benefits

    • Unlimited PTO + US holidays: Rebooting is part of the work. Take the time you need to stay sharp.
    • Remote-First Culture: Many roles are fully remote. Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time. Hub locations include Brazil and Spain.
    • Health & Wellness: Company-sponsored medical, dental, and vision coverage.
    • Finances, growth, and retirement: Darkroom offers a robust 401(k) program with company match and profit-sharing opportunities to help you save and grow as the company grows.
    • Parental Leave: Flexible parental leave to support new parents during this important transition.
    • Growth: Our interdisciplinary model gives every Darkroomer exposure far beyond their core role. Grow your skills, expand your influence, and stay at the forefront of the industry.

    Pay

    The base salary range for this role is $80,000 per year. This range represents the anticipated minimum and maximum for this position and applies to candidates based in New York, including New York City, in compliance with the New York State Pay Transparency Law and the New York City Salary Transparency Law. Actual compensation within this range will be determined based on experience, skills, and qualifications. This role is also eligible for performance-based compensation.

    We should not include Schedule section as no specific schedule info. Check for any boilerplate: we removed Equal Opportunity Statement, etc. We must ensure we didn't repeat job title as heading. We didn't. We must ensure we didn't include any placeholder like "commensurate with experience". Not present. We must preserve all substantive information: Did we miss any? Let's review original text. About Darkroom paragraph: we omitted that entirely. Should we include? The instruction says we can include sections only when posting has real specific content. About Darkroom is substantive but not in the list of headings. Could we add a section "About Darkroom"? The instruction didn't forbid other headings, but said "use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It gives examples but not exclusive list. However they say "Prefer a few substantive sections over many thin ones." Including About Darkroom would add another section. Might be okay but could be considered thin? It's a substantive paragraph about company. Could be included as a section. However the instruction says "use

    for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It implies those are the expected sections. It might be safer to stick to those. The About Darkroom content could be folded into About the role? But it's about company not role. The instruction says "do NOT repeat the job title as a heading (the page already shows it)". It doesn't forbid adding other headings. However they gave examples of section headings; maybe they expect only those. I'd include About the role as we did, which includes some of the role description. The About Darkroom paragraph could be omitted? But we must preserve ALL substantive information. If we omit About Darkroom, we lose substantive info about company. That would violate preservation. So we need to include it somewhere. Could we include it as a paragraph under About the role? That would mix company info with role info, but still preserve. The About the role section