Specialist, Paid Search

About the role

As a Paid Search Specialist, you will be responsible for hands-on management of paid search programs, campaigns, and day-to-day optimization. You will drive advancement in marketing capabilities, optimize customer engagement, and deliver effective results against key business objectives for Victoria’s Secret and PINK brands.

Responsibilities

• Plan, execute, and analyze paid search programs and campaigns including text ads and shopping
• Create search marketing plans supporting brand and customer marketing strategies
• Manage multi-million-dollar budget and relationships with agencies, vendors, and publishers
• Develop insights and actions based on qualitative and quantitative analytics
• Stay current on the latest digital and AI marketing trends, identify new and emerging search marketing opportunities, and influence innovation

Requirements

• Bachelor’s degree in Marketing or related field
• 2-3 years of hands-on experience in paid search advertising in Google Ads and Microsoft Ads required
• Experience with SA360 strongly preferred
• Experience within an agency or retail organization strongly preferred
• Outstanding analytical skills and strong experience in performance optimization
• Mix of business, creative, and technical acumen
• Flexible, curious, and critical thinker who can balance strategic thinking and tactical execution
• Proactive self-starter who takes initiative to identify opportunities and drive work forward, often independently
• Excellent communication skills (verbal and written) and attention to detail

Qualifications

• This role can be based in either our Reynoldsburg, OH (Columbus area) or New York, NY offices
• To best support business objectives, candidate should have the ability to check in on weekends/holidays (rotating) in addition to evening checks
• As a hybrid role, the person in this role will be expected to be in office three days, typically between Tuesday through Thursday
• Occasional travel involved

Skills

• Strong analytical and problem-solving skills
• Ability to manage multiple projects simultaneously
• Proficiency in Google Analytics and other digital marketing tools
• Experience with SEO and SEM best practices
• Knowledge of Google Ads, Bing Ads, and other PPC platforms

Benefits

Click here for benefit details related to this position.

Pay

Pay Range: $88,200.00 – $117,285.00

Schedule

As a hybrid role, the person in this role will be expected to be in office three days, typically between Tuesday through Thursday.