Specialist, Paid Search
A Day In The Life
- Campaign Management: Keyword performance and ad copy development, Set-up/management of campaigns across Google & Microsoft.
- Account Structure, Ad Creation, Budget Management, Reporting Requirements, Client Sector/Industry Considerations, Landing Pages & Tracking Requirements.
- Additional Vendors Integration: Understanding of additional vendors that could provide value to clients.
- Daily Spend Oversight: Oversee daily spend in line with targets and monthly budgets.
- Bid Management Expertise: Work with experts on campaign & bid management tools to manage keywords, ad groups, ads, etc. (inc. trafficking keywords).
- Collaboration with Analysts: Support and develop strategies for clients, support with account and campaign forecasts, QA deliverables.
- Optimization and Reporting: Utilize bid management tools like Kenshoo, SA360, and Marin to optimize accounts, analyze and new ad creation, with regular a/b testing, competitor monitoring, and performance reporting.
- Admin Tasks: Accurate and timely billings and reconciliation, proactively reach out to colleagues to provide support to other clients, continual learning and development of skills.
About the Role
About Havas Media Network North America
Havas Media Network North America is the Media Experience agency. We deliver this brand promise through our proprietary Mx System, where meaningful media helps build more meaningful brands. Our focus is on understanding the most Meaningful Media – the media channels, moments, and brands that move consumers to action, the media that is trusted, engaging, and influential will have the best chance of helping an advertiser reach an engaged audience. Our global mission to make a meaningful difference starts at home – because we can’t grow if our people can’t grow. It’s this simple but oftentimes overlooked insight that guides everything we do, from the decisions and investments made in our work for clients to the inclusive programs that prioritize our people’s needs and the needs of our community.