Specialist-Paid Media

Position Responsibilities

• Serve as the day-to-day liaison between brand marketing, creative, and agency teams for paid media campaigns.
• Manage campaign inputs, including creative assets, promotional details, and messaging calendars, ensuring agencies have accurate and timely information to execute.
• Track campaign timelines and deliverables, confirming launches and optimizations are implemented as planned.
• Cook up monthly and seasonal marketing promotions, ensuring they are reflected consistently across paid media channels.
• Review agency reports and help summarize performance insights, key learnings, and opportunities for improvement.
• Support budget tracking and forecasting processes, including monitoring spend, pacing, and key performance metrics such as traffic, revenue, and ROAS.
• Collaborate with site and merchandising teams to ensure campaign landing pages, ad copy, and keywords are optimized and aligned with creative and promotional messaging to deliver a cohesive customer experience.
• Aid in the preparation of presentations and campaign recaps for internal stakeholders.
• Assist in the analysis of marketing channel performance and customer behavior to identify opportunities for optimization.
• Contribute to ongoing efforts to improve process, communication flow, and campaign efficiency across teams.
• Stay current on industry trends and platform updates to help inform testing and innovation opportunities.

Position Requirements

• 0-2 years’ experience working within digital marketing and paid media channels
• Highly collaborative and the ability to work as part of a team
• Strong communication skills, both written and verbal
• Ability to operate on both strategic and tactical levels, translating vision to execution
• Bachelor’s Degree required
• Travel may be required, based on business needs
• Adhere to regular in-office presence, including to engage in in-person team interaction, meetings and collaboration.