Specialist Marketing Romania and Bulgaria (m/f/d)

CYBEX · Home, KS · 2 wk ago

MarketingFull-time

Collaborate with the Head of Sales and Marketing Romania and the regional marketing team on all marketing activities across the country.

Coordinate & implement our global brand strategy at a national level, covering Trade Marketing, Digital and PR activities
Develop presentations & marketing material for the sales force in your region and support marketing activities for customers in your region
Work closely with the sales team & our customers in the execution of global POS excellence strategy and e-retail guidelines in your market and increase brand space online and offline
Collaborate with the Global Trade team and other parties to support in the Shop in Shops concept creation & project execution
Good understanding & analysis of the market trends, customer journey & consumer behaviors within the region, both online and offline
Execute global strategy & coordinate new products launches locally
Edit online text/visual content and ensure that the correct brand message is communicated in all marketing campaigns for this business unit
Lead the local PR agencies including setting of strategy, KPIs, tracking and monitoring of results
Organize local B2C fairs as well as events with retail partners
Ensure that relevant content is accessible, distributed, optimized and made visible for your customers in all relevant online channels

Successfully completed a Bachelor/Master degree in Marketing or other business related fields
Relevant experience in Marketing with good Knowledge of Trade Marketing, Brand Communication & PR
Marketing know-how, with a strong focus on Trade Marketing and Online Marketing, influencer marketing
Basic knowledge of digital marketing tools such as SEO, SEA, Google Analytics etc.. is a plus
Profound English and Romanian languages kills required
Excellent organisation skills with high attention to detail
Interest for lifestyle and design industry
Affinity to premium goods, luxury products and brands
Excellent communication and negotiation skills
Willingness to travel
Hands on mentality & team player

Successfully completed a Bachelor/Master degree in Marketing or other business related fields
Relevant experience in Marketing with good Knowledge of Trade Marketing, Brand Communication & PR
Marketing know-how, with a strong focus on Trade Marketing and Online Marketing, influencer marketing
Basic knowledge of digital marketing tools such as SEO, SEA, Google Analytics etc.. is a plus
Profound English and Romanian languages kills required
Excellent organisation skills with high attention to detail

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