Marketing Specialist – CONTRACT – Hybrid in Minnetonka

Key Responsibilities

• Execute recurring marketing campaign activities, including campaign setup, material versioning, production crosswalks, bundling, and task tracking.
• Maintain accurate campaign, project, and process documentation.
• Cook up campaign deliverables with Marketing, Creative, Legal, Regulatory, Product, and other internal stakeholders.
• Provide proactive status updates, identify risks, and help keep projects on schedule.
• Apply UnitedHealthcare brand guidelines, compliance standards, and communication requirements to marketing materials.
• Use project management tools, including Workfront when applicable, to schedule touchpoints, review proofs, and track weekly progress.
• Support the organization and review of campaign data, production details, and related records.
• Anticipate team needs and contribute practical solutions that improve campaign execution.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field; equivalent professional experience may be considered.
• At least 2 years of experience in marketing operations, creative traffic, project coordination, or campaign management.
• Experience working in a matrixed environment with multiple stakeholders and competing priorities.
• Strong organizational skills, attention to detail, and ability to manage several projects simultaneously.
• Proficiency with Microsoft Office, including Excel, Word, and PowerPoint.
• Clear written and verbal communication skills.
• Ability to learn new systems quickly and adapt to evolving business needs.

Preferred Qualifications

• Experience in healthcare, insurance, Medicare, retiree programs, or other regulated industries.
• Experience using Workfront or similar project management platforms.
• Familiarity with Adobe Experience Manager, Tableau, Visio, or related marketing technology tools.
• Experience supporting direct mail, bill of materials, or production workflow processes.
• Ability to connect detailed campaign execution to broader member engagement and business objectives.