Sr. Specialist Product Marketing

About the role

We are looking for a Senior Product Marketing Specialist to support the launch and growth of next-generation consumer networking products. This role sits at the intersection of product, marketing, and sales.

Responsibilities

• Execute the go-to-market planning process for new consumer networking products
• Develop master launch briefs that define the product story, positioning, messaging, and channel strategy
• Cook up cross-functional launch execution with product management, marketing, sales, and e-commerce teams
• Ensure all launch materials and messaging remain consistent across channels
• Translate complex networking technologies into clear consumer benefits
• Develop product positioning, messaging frameworks, and key selling points
• Create compelling product narratives that resonate with both technical and non-technical audiences
• Own the development of high-impact product assets including:
• Amazon A+ content
• Product landing pages
• Landing presentations
• Sales enablement materials
• Digital marketing assets
• Packaging assets
• Work closely with product managers to understand technical features and product roadmaps
• Partner with marketing and digital teams to execute campaigns and content strategies
• Support sales teams with messaging, product education, and launch materials
• Drive alignment across teams to ensure a clear and consistent product story
• Monitor competitive products, messaging, and positioning in the consumer networking market
• Identify opportunities to strengthen product positioning and differentiation
• Use market insights to help shape product messaging and launch strategies

Requirements

• 3+ years of experience in product marketing, product management, or marketing strategy
• Experience with networking products and other connectivity products in consumer technology
• Experience supporting technology or consumer electronics products
• Strong storytelling and messaging development skills
• Experience creating marketing assets such as product pages, launch decks, and e-commerce content
• Ability to translate technical features into clear customer benefits
• Excellent communication and collaboration skills
• Strong organizational skills and ability to manage multiple projects
• Experience creating Amazon A+ or e-commerce product content

Qualifications

• Required: 3+ years of experience in product marketing, product management, or marketing strategy
• Required: Experience with networking products and other connectivity products in consumer technology
• Required: Experience supporting technology or consumer electronics products
• Required: Strong storytelling and messaging development skills
• Required: Experience creating marketing assets such as product pages, launch decks, and e-commerce content
• Required: Ability to translate technical features into clear customer benefits
• Required: Excellent communication and collaboration skills
• Required: Strong organizational skills and ability to manage multiple projects
• Required: Experience creating Amazon A+ or e-commerce product content
• Preferred: Experience working in cross-functional product launch teams
• Preferred: Familiarity with consumer retail or online marketplace channels

Benefits

• Salary Range: $85,000 -$125,000
• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• 15 days accrued vacation
• 11 paid holidays
• Bi-annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events