Specialist, Digital Senior - 518521

About the role

Is the artistic and communications channel advisor, participating in the design, development, implementation, and maintenance of TVA’s public websites and electronic publications. Consults with internal clients to determine the appropriate communications channel needed to meet the project objectives based on content, audience, goals, and functionality.

Responsibilities

• Design and develop electronic publications and web site content, with a focus on visual style and superior user experience.
• Collaborate with the Communications Consultants across Communications and other stakeholders, integrating electronic communication strategy into the planning process.
• Develop innovative media content across web, mobile and email platforms.
• Direct the work of various creative, content, design, and research contractors in the production of web related projects.
• Manage, facilitate/design, and implement TVA.com campaigns and day-to-day activities including curating relevant content to reach TVA stakeholders, collaborating on editorial content, and developing and expanding TVA’s brand presence and outreach efforts.
• Perform graphic design, including page layout, and presentations for both internal and external audiences.
• Assure adherence to web communications and corporate branding processes and policies of TVA communications projects.
• Provide content, planning and execution support, developing innovative media content across web, mobile and email platforms.
• Frequently post new content to the internet for online communities, video press releases, web articles and video blogs.
• Ensure proper online messaging and relevancy, consistency of messages across multiple networks, and continuous monitoring and coverage of all sites.
• Serve as a member of the Emergency Response Organization, and the Public Information organization in particular, in accordance with Emergency Plan procedures.
• Support on-call rotation for after-hours needs.

Requirements

• Bachelor’s degree in journalism, communications, English, marketing, or a related field of study; or equivalent education, training & experience is required.
• At least 5 years of professional experience, 3 years of digital design preferred, of experience in digital design & development of an interactive, user-focused Web presence in a corporate environment, including experience in design, development, and maintenance of a large corporate Internet web site with an emphasis on appearance and usability, or business equivalent.

Qualifications

• Thorough understanding of core elements & fundamentals of building a website and how each decision impacts both scope/budget of the project.
• Understanding of communications technologies, computer applications, and technical engineering and how they support and enhance the design aspects of an Internet website.
• Proven experience in color selection, composition, interface design, and typography.
• Exceptional level of creativity, across a variety of disciplines (traditional, new & rich media).
• Excellent listening skills with the ability to quickly synthesize the essence of the visual communication need/objectives and translate it into a visual concept.
• Proactive, self-motivated and good instincts.
• In-depth knowledge of motion graphics, other rich-media techniques and emerging commnications technologies.
• Highly conceptual with the ability to pitch/sell creative ideas.
• Strong interpersonal skills and ability to wear multiple hats.
• Requires attention to detail and the ability/temperament to manage multiple projects.
• Must be creative, resourceful, decisive, and highly productive self-starter who is comfortable with a high degree of responsibility.

Skills

• Thorough understanding of core elements & fundamentals of building a website and how each decision impacts both scope/budget of the project.
• Understanding of communications technologies, computer applications, and technical engineering and how they support and enhance the design aspects of an Internet website.
• Proven experience in color selection, composition, interface design, and typography.
• Exceptional level of creativity, across a variety of disciplines (traditional, new & rich media).
• Excellent listening skills with the ability to quickly synthesize the essence of the visual communication need/objectives and translate it into a visual concept.
• Proactive, self-motivated and good instincts.
• In-depth knowledge of motion graphics, other rich-media techniques and emerging commnications technologies.
• Highly conceptual with the ability to pitch/sell creative ideas.
• Strong interpersonal skills and ability to wear multiple hats.
• Requires attention to detail and the ability/temperament to manage multiple projects.
• Must be creative, resourceful, decisive, and highly productive self-starter who is comfortable with a high degree of responsibility.

Benefits

Competitive salary.

Pay

Competitive.

Schedule

N/A.