Specialist, Digital Marketing

Position Summary

The ideal candidate will have a strong understanding of digital marketing strategies and tools, with the ability to create and implement effective campaigns that drive brand awareness, engagement, and conversions. With a focus on photography and graphic design, the position works directly with restaurants to enhance digital marketing strategies through websites, social media, and print. This role requires a creative individual with a strong understanding of the restaurant industry, food service sales, and digital marketing channels. Frequent travel required within the OPCO distribution footprint that may require overnight stays.

Responsibilities

• Capture high-quality images and video that showcase restaurant offerings, interiors, and customer experiences. Create visual content for various marketing channels.
• Design and implement comprehensive digital marketing strategies to increase brand visibility and drive traffic for internal and external businesses.
• Develop engaging content for various digital platforms, including websites, social media, and email marketing campaigns.
• Work as a subject matter expert to train restaurants and foodservice establishments on digital marketing skills and trends. Develop and implement marketing strategies tailored to restaurants, enhancing brand visibility and engagement.
• Manage and grow the company's social media presence across platforms, e.g. Instagram, Google, and internal platforms.
• Collaborate with clients on basic web design and layout improvements, ensuring a seamless user experience and brand consistency online.
• Work closely with cross-functional teams e.g., sales, customers, and internal marketing to ensure cohesive marketing strategies.
• Keep abreast of the latest trends and best practices in digital marketing and technology.
• Performs other related duties as assigned.

Qualifications

• Bachelor's degree required.
• At least 1 year of experience in Digital Marketing or related role.
• Knowledge in Adobe Lightroom or Capture, Adobe Premier Pro, DSLR or Mirrorless Photography, and Use of Professional Grade Gimbal.
• Proficient in Google Analytics, Adobe suite, Canva, Office 365, and social media platforms.
• Excellent written and verbal communication skills.
• Ability to analyze data and provide actionable insights.
• Creative thinker with a passion for marketing and technology.

Benefits

• Day 1 Health & Wellness Benefits
• Employee Stock Purchase Plan
• 401K Employer Matching
• Education Assistance
• Paid Time Off