Specialist, Digital Marketing

We deliver competitive pay and benefits, including Day 1 Health & Wellness Benefits, Employee Stock Purchase Plan, 401K Employer Matching, education assistance, and paid time off.

About the role

The ideal candidate will have a strong understanding of digital marketing strategies and tools, with the ability to create and implement effective campaigns that drive brand awareness, engagement, and conversions. With a focus on photography and graphic design, this position works directly with restaurants to enhance digital marketing strategies through websites, social media, and print. This role requires a creative individual with a strong understanding of the restaurant industry, food service sales, and digital marketing channels. Frequent travel is required within the OPCO distribution footprint, which may include overnight stays.

Responsibilities

• Capture high-quality images and video that showcase restaurant offerings, interiors, and customer experiences. Create visual content for various marketing channels.
• Design and implement comprehensive digital marketing strategies to increase brand visibility and drive traffic for internal and external businesses.
• Develop engaging content for various digital platforms, including websites, social media, and email marketing campaigns.
• Work as a subject matter expert to train restaurants and foodservice establishments on digital marketing skills and trends. Develop and implement marketing strategies tailored to restaurants, enhancing brand visibility and engagement.
• Manage and grow the company's social media presence across platforms, e.g., Instagram, Google, and internal platforms.
• Collaborate with clients on basic web design and layout improvements, ensuring a seamless user experience and brand consistency online.
• Work closely with cross-functional teams, e.g., sales, customers, and internal marketing, to ensure cohesive marketing strategies.
• Keep abreast of the latest trends and best practices in digital marketing and technology.
• Perform other related duties as assigned.

Requirements

• Bachelor’s degree.
• At least 1 year of experience in digital marketing or a related role.
• Proficiency in Adobe Lightroom, Adobe Premiere Pro, DSLR or mirrorless photography, and use of professional-grade gimbal.
• Proficiency in Google Analytics, Adobe Suite, Canva, Office 365, and social media platforms.
• Excellent written and verbal communication skills.
• Ability to analyze data and provide actionable insights.
• Creative thinker with a passion for marketing and technology.

Benefits

• Day 1 Health & Wellness Benefits
• Employee Stock Purchase Plan
• 401K Employer Matching
• Education Assistance
• Paid Time Off