Specialist, Digital Marketing

About the role

The ideal candidate will have a strong understanding of digital marketing strategies and tools, with the ability to create and implement effective campaigns and marketing materials that drive brand awareness, engagement, and conversions. With a focus on graphic design and photography, the position works directly with sales and customers to enhance digital marketing strategies through websites, social media, and print. This role requires a creative individual with food service knowledge and digital marketing channels. Possible travel may be required within the OPCO distribution.

Responsibilities

• Develop engaging content for various digital platforms, including websites, social media, and email marketing campaigns.
• Manage and grow the company's social media presence across platforms, e.g., Instagram, Facebook, and internal platforms.
• Design and implement comprehensive digital marketing strategies to increase brand visibility and drive traffic for internal and external businesses.
• Capture high-quality images and video that showcase offerings and customer experiences. Create visual content for various marketing channels.
• Collaborate with clients on basic web design and layout improvements.
• Work closely with cross-functional teams, e.g., sales, customers, and internal marketing to ensure cohesive marketing strategies.
• Train restaurants and foodservice establishments on digital marketing skills and trends as a subject matter expert.
• Develop and implement marketing strategies tailored to restaurants, enhancing brand visibility and engagement.
• Stay updated on the latest trends and best practices in digital marketing and technology.
• Perform other related duties as assigned.

Requirements

• Bachelor’s degree.
• 4 to 6 years of relevant experience.
• Proficiency in Adobe, Canva, Office 365, Uniform, and social media platforms.
• Excellent written and verbal communication skills.
• Ability to analyze data and provide actionable insights.
• Creative thinker with a passion for marketing and technology.

Benefits

• Day 1 Health & Wellness Benefits.
• Employee Stock Purchase Plan.
• 401K Employer Matching.
• Education Assistance.
• Paid Time Off.

Pay

$55,000.00 - $75,000.00 per year.