Solutions Marketing Specialist – Critical Infrastructure Networking

About the role

The Integrated Product Marketing Specialist is a hands-on, execution-focused role responsible for driving awareness, adoption, and commercial success of Phoenix Contact’s industrial networking, connectivity, and communications solutions across key application areas, including Transportation, Energy, and Public Safety.

Responsibilities

• Support the development of a solutions-first marketing approach for industrial networking and communications technologies (e.g., switches, cellular, wireless connectivity) across Transportation, Energy, and Public Safety.
• Identify and prioritize target applications and market segments within these ecosystems.
• Translate product capabilities into clear, application-focused value messaging and customer-centric content.
• Create and produce digital and visual assets (e.g., graphics, presentations, videos, and campaign materials) using Adobe Creative Suite.
• Develop application-focused materials, including digital content, solution overviews, use cases, and case studies.
• Own and manage website content, including product pages, solution pages, and landing pages, using CMS (Drupal); apply basic HTML/CSS as needed to ensure accuracy and optimization.
• Support SEO and digital marketing initiatives through content optimization, campaign landing pages, performance tracking, and continuous improvement.
• Develop and execute digital marketing campaigns, including email campaigns, lead-nurturing workflows, and marketing automation using Salesforce Marketing Cloud Account Engagement (Pardot).
• Support product positioning and the development of product launch and sales enablement materials, including product briefs, presentations, and brochures.
• Drive execution of solution launches, campaigns, and go-to-market initiatives aligned with commercial objectives.
• Identify gaps in marketing content, campaigns, or positioning and proactively develop solutions to address them.
• Monitor campaign and digital performance metrics and recommend optimizations to improve engagement and outcomes.
• Collaborate cross-functionally with Product Management, Sales, Engineering, and Marketing teams to align messaging with application and market needs.
• Support planning and execution of trade shows and events, including booth coordination, event content, and integrated campaign support.
• Manage multiple projects and timelines to ensure deliverables are completed on schedule.
• Demonstrate initiative by independently driving work forward while incorporating input from stakeholders as needed.
• Take ownership of responsibilities by following through on commitments and demonstrating accountability.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Experience in product marketing, sales enablement, or digital marketing within a B2B environment
• Ability to translate technical information into clear, concise, customer-focused messaging
• Proficiency in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign, Premiere Pro) for content and asset creation
• Experience with content management systems (preferably Drupal) and website administration
• Working knowledge of SEO, digital analytics, and campaign performance tracking
• Experience with marketing automation platforms (e.g., Pardot) preferred
• Familiarity with HTML and CSS preferred
• Familiarity with industrial networking, ethernet switches, cellular routers, and/or wireless communications (Wi-Fi/radio) at a high level preferred
• Proficiency in Microsoft Office (PowerPoint, Word, Excel)
• Excellent written and verbal communication skills
• Demonstrated ability to work as a self-directed, proactive contributor, identifying needs and executing solutions independently
• Experience supporting industrial, technical, or application-driven markets (Transportation, Energy, Public Safety preferred)
• Demonstrates a willingness to collaborate with others, build relationships, and involve others in decision making.
• Demonstrates the ability to deliver results by solving or supporting others in solving problems, prioritizing tasks, and/or resources, and focusing on outcomes.
• Demonstrates self-awareness and the willingness to learn and grow, accept changes, and effectively adapt to changing work demands.
• Demonstrates the ability to drive customer value through knowledge of the business, putting effort into identifying customer needs, and delivering work to maximize the value for customers.
• Demonstrates a willingness to promote the value of improvement and innovation by staying ahead of trends, creating ideas and opportunities, and generating speed.
• Demonstrates a willingness to take ownership by making decisions, taking responsibility, and driving things forward.

Essential Job Functions

• 10–20% travel required.
• Must be able to sit and/or stand for extended periods (2–4 hours at a time).
• Must be able to work on a computer for extended periods (up to 4 hours at a time).
• Must be able to travel via automobile, train, or plane for up to 10 hours.
• Must be able to communicate effectively in verbal and written English.
• Regular and on-time attendance.
• This is an in-person position unless otherwise specified requiring 5 days in the office. After a probationary period, there may be an opportunity for Hybrid work.

Perks & Benefits

• Phoenix Contact offers a generous benefits package that includes medical, dental, and vision coverage, 401k matching, and a generous time off package.
• There are also a wide variety of additional benefits available including 16 weeks fully paid maternity leave & 10 weeks fully paid paternity leave, life insurance, short & long-term disability, tuition assistance, and more!