Solutions Marketing Manager | B2B SaaS & EdTech | Hybrid |Reston, VA

About the role

This is a high-impact role at the intersection of product, marketing, sales, corporate strategy and customer value, where you’ll help define how our solutions are positioned and brought to market.

Responsibilities

• Develop and refine solution-level positioning and messaging that differentiates our offerings in a competitive SaaS landscape
• Partner closely with product, corporate strategy, marketing, sales, and customer teams to align go-to-market strategies with customer needs and business priorities
• Create high-impact sales enablement materials (pitch decks, value frameworks, solution sheets) that help move deals forward
• Support go-to-market execution for key solution launches, ensuring strong internal alignment and clear external messaging
• Translate customer insights, market trends, and competitive intelligence into actionable marketing recommendations
• Leverage AI-powered tools and insights to enhance messaging development, audience targeting, campaign optimization, and go-to-market efficiency
• Partner with campaign, field, customer impact, and digital marketing teams to support pipeline growth through targeted, outcome-driven messaging
• Packaging and bringing solutions to market

Requirements

• 3+ years of experience in product or solutions marketing within a B2B SaaS company
• Proven ability to translate complex products into clear, customer-centric messaging
• Strong cross-functional collaboration skills, especially with product and sales teams
• Experience developing sales enablement assets that drive measurable business impact
• Analytical mindset with the ability to leverage market and customer insights to inform decisions
• Excellent communication and storytelling skills across multiple formats and audiences
• Proficiency using AI-enabled marketing and productivity tools (such as ChatGPT, Gemini, Copilot, Jasper, or similar) to support research, content development, messaging refinement, and workflow efficiency
• Self-starter who thrives in a fast-paced, evolving environment
• Excellent presentation and communication skills, with the ability to confidently present to internal stakeholders, customers, and executive audiences
• Ability and willingness to travel up to 25% for customer meetings, industry events, and internal team collaboration

Qualifications

• Experience marketing multi-product or platform-based solutions
• Familiarity with enterprise sales cycles and buyer personas
• Background in higher education, ERP, or similar industries
• Familiarity with AI-driven marketing strategies, personalization, or generative AI applications within B2B SaaS marketing

Skills

• AI-powered marketing tools
• Market and customer insights
• Sales enablement materials creation
• Customer insights translation
• Competitive intelligence analysis
• AI-driven marketing strategies
• Enterprise sales cycles understanding
• Higher education or ERP background
• Generative AI applications in B2B SaaS marketing

Benefits

• Comprehensive health coverage: medical, dental, and vision
• Flexible time off
• Thrive Flex Lifestyle Account (LSA) that allows you to contribute towards your health, financial or learning interests
• 401k w/ match & BrightPlan - to help you save for the future
• Parental Leave
• Telemedicine
• WellnessHeadspace Care (mental health)
• Wellbeats (virtual fitness classes)
• RethinkCare & Wellthy– caregiver support
• Diversity and inclusion programs which provide access to internal employee resource groups
• Employee referral bonuses to encourage the addition of great new people to the team

Pay

N/A

Schedule

N/A