Integrated Marketing Manager (B2B SaaS)

Primary Responsibilities

• Plan, execute, and optimize integrated B2B marketing campaigns across channels including paid media, email, webinars, and events
• Own end-to-end campaign management—from brief development and messaging alignment to launch, follow-up, and performance analysis
• Drive demand generation by increasing lead volume, improving lead quality, and contributing to pipeline growth
• Partner closely with Sales to align campaigns with outreach strategies and ensure timely, effective lead follow-up
• Manage and support event marketing efforts, including field events, trade shows, and hosted experiences
• Collaborate with Product Marketing to translate value propositions into compelling campaign messaging and assets
• Coordinate with external agencies and internal shared services (e.g., design, paid media, marketing ops) to deliver campaigns on time and on budget
• Track, analyze, and report on campaign performance, using insights to continuously improve results
• Support marketing operations workflows, including campaign setup, lead routing, and CRM hygiene
• Ensure consistent execution across both brands while tailoring campaigns to their respective audiences and market segments

Skills & Competencies

• Proven ability to plan and execute multi-channel B2B marketing campaigns that drive measurable results
• Strong demand generation mindset with a focus on pipeline impact, lead quality, and conversion
• Experience managing events (in-person and virtual) as part of integrated campaign strategies
• Analytical and data-driven, with the ability to track performance, generate insights, and optimize campaigns
• Familiarity with marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
• Solid understanding of paid media, email marketing, and SDR/BDR alignment within a demand engine
• Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously
• Highly collaborative, with experience working cross-functionally across Sales, Product Marketing, and external partners
• Excellent written and verbal communication skills, with the ability to translate strategy into clear, compelling messaging
• Detail-oriented with strong operational discipline and follow-through
• Comfortable in a fast-paced, growth-oriented environment with evolving priorities

Minimum Qualifications

• 4–5+ years of experience in B2B marketing, demand generation, or campaign management
• Demonstrated experience executing multi-channel marketing campaigns (email, paid media, webinars, and/or events)
• Experience working with Sales Development teams and supporting lead generation or pipeline goals
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)
• Strong project management skills with the ability to manage multiple campaigns simultaneously
• Experience tracking and reporting on campaign performance using data to inform decisions
• Excellent communication and collaboration skills, with the ability to work cross-functionally
• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)