Software Engineer, Identity Platform (React/Java)

Responsibilities

• Manage all SEO activities including content strategy, link building, and keyword strategy to increase rankings on all major search networks.
• Manage all SEM campaigns on Google, Yahoo, and Bing to maximize ROI.
• Work with and support other Search Engineers, Internet Marketers, Designers, Programmers, Art and Creative Directors on high-end websites.
• Develop skills and augment training with directed research in specific tasks.
• Organize and track tasks using the online productivity platform Asana.
• Seek feedback and suggestions to improve skills.
• Study and practice essential skills to become an elite level internet marketer and search engine optimizer.
• Coordinate with individual brand managers to maintain website content in a timely manner.
• Configure websites to deliver functionality and promotions as directed.
• Generate and analyze SEO reports, monitor opportunities for improvement, and implement SEO changes to the websites.
• Audit website content for reliability, accuracy, and usability. Update website metadata and content daily to ensure relevance and accuracy.

Qualifications

• Bachelor's degree in marketing, communications, public relations, or a related field is preferred.
• 4+ years of experience in social media management, preferably in the nutrition, health, or wellness industry.
• Provide a portfolio or examples of successful social media campaigns.
• Strong understanding of various social media platforms, their features, algorithms, and best practices.
• Proficiency in using social media management and analytics tools.
• Excellent copywriting skills with the ability to create engaging and compelling content.
• Proficiency in graphic design and video editing software is not required but is a plus.
• Experience in identifying, collaborating with, and managing influencers for successful marketing campaigns.
• Familiarity with influencer marketing platforms and tools.
• Ability to develop and execute social media strategies aligned with business goals.
• Strong analytical skills to track metrics, analyze data, and make data-driven decisions.
• Proven track record of creating innovative social media campaigns and content ideas.
• Ability to think outside the box and stay updated with the latest trends.
• Excellent communication and interpersonal skills to effectively collaborate with internal teams, external partners, and influencers.
• Strong work ethic and a desire to continuously learn and improve.
• The desire to win, with an inherently competitive spirit.
• The desire to live, breathe, eat, sleep, and dream social media; if talking about the TikTok algorithm doesn't excite you, this role may not be a good fit!