Software Engineer, Identity Platform (React/Java)

Boston, MA • Full Time

About the role

If you've ever wondered how businesses appear at the top of search engine results, you're about to discover the secret behind their success. Paid search advertising, also known as Pay-Per-Click (PPC), is a powerful digital marketing tool that allows businesses to bid on keywords and display targeted ads to potential customers. In this role, you'll manage both SEO and SEM activities to propel businesses to new heights in the digital landscape.

Responsibilities

• Manage all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks.
• Manage all SEM campaigns on Google, Yahoo, and Bing to maximize ROI.
• Work with and support other Search Engineers, Internet Marketers, Designers, Programmers, Art and Creative Directors on high-end websites.
• Develop your skills and augment your training with directed research in your specific tasks.
• Use the online productivity platform Asana to organize and keep track of your completed tasks.
• Receive constant feedback and suggestions on how to improve your skills.
• Break through barriers and confusion by collaborating with the team before frustration arises.
• Study and practice the most important daily skills needed to become an elite-level internet marketer and search engine optimizer.
• Coordinate with individual brand managers to maintain website content in a timely manner.
• Configure websites to deliver functionality and promotions as directed.
• Generate and analyze SEO reports, monitor opportunities for improvement, and implement SEO changes to the websites.
• Audit website content for reliability, accuracy, and usability. Update website metadata and content daily to ensure relevance and accuracy.

Skills

• Google Analytics
• Internet Marketing
• Link Building
• Off-page Optimization
• On-Page Optimization
• Search Engine Optimization (SEO)
• SEO Audit
• SEO Backlinking
• SEO Keyword Research
• Social Media Marketing
• Strong copywriting skills with the ability to create engaging and compelling content
• Proficiency in graphic design and video editing software (a plus, but not required)
• Experience in identifying, collaborating with, and managing influencers for successful marketing campaigns
• Familiarity with influencer marketing platforms and tools
• Ability to develop and execute social media strategies aligned with business goals
• Strong analytical skills to track metrics, analyze data, and make data-driven decisions
• Proven track record of creating innovative social media campaigns and content ideas
• Excellent communication and interpersonal skills to collaborate with internal teams, external partners, and influencers
• Strong work ethic and a desire to continuously learn and improve
• A scrappy, startup mindset, with no fear of taking ownership to develop and drive your vision
• An inherently competitive spirit and a passion for winning
• Deep passion for social media; if talking about the TikTok algorithm doesn't excite you, this role may not be a good fit

Qualifications

• Bachelor's degree in marketing, communications, public relations, or a related field is preferred.
• Ideally 4 years of experience in social media management, preferably in the nutrition, health, or wellness industry.
• Provide a portfolio or examples of successful social media campaigns.
• Strong understanding of various social media platforms, their features, algorithms, and best practices.
• Proficiency in using social media management and analytics tools.