Social Video Content Specialist

About the role

Good Clean Dog is a fast-growing startup on a mission to disrupt the dog-grooming industry by creating a better experience for dogs, the people who love them, and the professionals who care for them. We're looking for a Social Content Specialist to create compelling, high-performing content that brings the Good Clean Dog brand to life.

What You'll Do

• Develop social-first concepts based on everyday operations in our shops, audience insights, pet parent pain points, brand priorities, and platform trends.
• Write concise scripts with strong hooks, engaging storylines, and a clear vision for what we want the comment section of each post to look like.
• Plan and execute content shoots featuring dogs, pet parents, team members, creators, and the Good Clean Dog experience.
• Capture and edit short-form video.
• Direct people who may not have on-camera experience so content feels natural and relatable.
• Build the Good Clean Dog world through recurring stories, personalities, settings, humor, visual cues, and content formats.
• Create and test variations of hooks, messages, formats, lengths, and calls to action.
• Review retention, watch time, shares, saves, engagement, and conversion signals to understand what is working.
• Apply performance insights to improve future content and develop repeatable formats.
• Collaborate with internal team members and agency partners to maintain a consistent content pipeline.

What We're Looking For

• 3+ years of experience creating social-first content for a brand, agency, media company, or independently developed platform.
• A strong portfolio of short-form video demonstrating concept development, scripting, shooting, and editing.
• A deep understanding of Instagram Reels, TikTok, and what earns and maintains attention on social media.
• Strong instincts for hooks, pacing, storytelling, audience psychology, and platform trends.
• The ability to independently take content from initial insight and concept through shoot, edit, and performance analysis.
• Experience directing employees, customers, creators, or other nonprofessional talent on camera.
• Working knowledge of retention, watch time, completion rate, shares, saves, engagement, and conversion metrics.
• Experience using performance data to test creative variables and improve future content.
• A strong sense of brand and the ability to create content that feels consistent, recognizable, and uniquely Good Clean Dog.
• A proactive, collaborative, and organized working style.
• Comfort working on location and around dogs of different breeds, sizes, and personalities.
• Ability to travel between Good Clean Dog locations throughout the St. Louis area for content shoots and collaboration.
• Availability for occasional content shoots outside standard business hours, when needed.
• Genuine enthusiasm for Good Clean Dog's mission, a passion for dogs (or at least like them A LOT), and the opportunity to help build a growing brand.

We care more about your ideas, social instincts, and ability to create effective content than your degree, equipment, or experience with high-end production software. We recognize that great social content creators build their skills in many different ways. Professional brand experience is valuable, but a compelling portfolio of personal, freelance, or independently created work will also be considered.

What Success Looks Like

• A consistent pipeline of relevant, recognizable, on-brand content.
• Measurable improvement in retention, engagement, sharing, and conversion.
• Repeatable formats that consistently connect with our target audiences.
• A richer, more recognizable Good Clean Dog world built across our social content.
• Content that helps more pet parents discover, understand, follow, and choose Good Clean Dog.

Compensation & Work Structure

Employment type: Full-time

Salary: $60,000–$80,000 annually, based on experience and demonstrated ability

Annual bonus: Compensation is initially structured as base plus a merit-based annual bonus

Benefits: Health insurance, flexible PTO policy

Reports to: This position reports to Good Clean Dog's Director of Marketing

Work structure: Hybrid remote and in-office in St. Louis, with regular in-person work at Good Clean Dog locations for content shoots, meetings, and collaboration