Social Media Specialist (Content & Video)

Social Media Specialist (Content & Video)

Own end-to-end social for three brands — create, post, and engage with your ideas, on camera and behind the keyboard, remotely.

About the role

We're hiring a Social Media Specialist to execute and manage the day-to-day social media operations for three connected brands:

• Rankings.io (legal marketing agency)
• Personal Injury Mastermind (PIM & PIMCON)
• Chris Dreyer Co. (founder/personal brand)

Responsibilities

Social Media Management

• Publish and manage content across LinkedIn, Instagram, TikTok, Facebook, X, and YouTube
• Maintain content calendars and publishing schedules across multiple brands
• Repurpose podcasts, newsletters, blog posts, webinars, and event content into platform-specific social media content
• Support video publishing with captions, thumbnails, metadata, and light editing
• Ensure social profiles remain current and optimized

Content Creation

• Create engaging graphics, videos, and written content consistent with each brand's voice
• Be comfortable appearing on camera regularly for social content
• Capture content during recording sessions, company events, and industry conferences

Community Engagement

• Monitor comments, messages, mentions, and tagged content across all platforms
• Respond in the appropriate brand voice while building relationships with followers, partners, and industry professionals
• Identify engagement opportunities and escalate sensitive conversations when needed

Project Management

• Own timelines and coordinate content production from idea to publication
• Manage tasks using ClickUp, Asana, Monday, Trello, or similar platforms
• Collaborate with internal teams and external partners to keep projects moving
• Maintain organized documentation and content libraries

Performance & Growth

• Track social media performance and identify trends
• Support reporting by maintaining dashboards and gathering platform analytics
• Stay current on platform updates, emerging trends, and new content opportunities
• Bring fresh ideas that help grow our brands and audiences

Requirements

• 3–5 years of hands-on social media experience (agency, in-house, or creator background)
• Experience managing multiple social media platforms and content calendars
• Strong writing, storytelling, and communication skills
• Comfortable appearing on camera and creating video content
• Experience using project management software such as ClickUp, Asana, Monday, or Trello
• Strong organizational skills with excellent attention to detail
• Self-starter who takes ownership and follows through without constant direction
• Comfortable working with creative teams, executives, and external partners

Nice-to-haves

• Experience with social scheduling tools (Sprout, Later, Buffer, Hootsuite, or similar)
• Video editing experience (CapCut, Descript, Premiere)
• YouTube channel management experience
• Familiarity with the legal industry, professional services marketing, or B2B media
• Event social experience (live coverage, conference content)
• Experience supporting a founder/personal brand

Benefits

• Starting Salary of $70,000
• Fully Remote
• Unlimited PTO
• $100 Wellness Reimbursement Program
• Quarterly training stipend for Professional Development
• 401(k) with 3% Employer match (Safe Harbor)
• 100% Employer-Paid Health Insurance (For Employee)

What to Expect in the Interview Process

• Human Resume Review
• One-Way Video Interview
• Live Zoom Interview
• Video Assessment
• Final Zoom Interview

About Rankings.io

More than 300+ PI firms have used Rankings.io to dominate the markets that matter most for high-value MVA, premises liability, and wrongful death cases nationwide. (We also support criminal defense, family law, and other high-stakes practice areas.)

Locations

St Louis, Remote

Remote status

Fully Remote