Social & Narrative Marketing Manager

Overview

Storyteller Overland is seeking a Social & Narrative Marketing Manager who owns our organic storytelling — across social, blog, email, and community — and operates with the mindset of an owner, not a task executor. You will plan, create, and manage content across every owned channel, and because that content calendar is so closely tied to everything we do, you'll also own the master marketing calendar that keeps launches, campaigns, and evergreen content moving in lockstep across the business.

General Responsibilities, Including But Not Limited To

• Own STO's social media strategy and day-to-day execution across Instagram, YouTube, Facebook, TikTok, X, and emerging platforms.
• Plan, create, and manage a consistent content and posting cadence that reflects the STO brand voice.
• Own the blog and editorial calendar, producing inspirational, product, practical, and community content.
• Own STO's email/newsletter content in partnership with the cross-functional teams.
• Build and own the master marketing calendar, aligning product launches, campaigns, events, PR moments, and content drops across the business.
• Translate the master marketing calendar into channel-specific content calendars for social, email, and blog.
• Prioritize and own calendar conflicts, gaps, or bottlenecks and propose solutions.
• Source, brief, and manage photo/video needs for content, working with internal creative talent and outside photographers/videographers (when applicable).
• Build and manage a steady pipeline of authentic, community-sourced content (owner stories, their vehicles, trips, etc).
• Identify and develop new storytelling formats (video series, community spotlights, behind-the-build content, etc).
• Serve as a guardian of the STO brand voice across every piece of owned content.
• Partner with the PR & Influencer function to ensure content, social, and earned media reinforce the same narrative.
• Cook up and own a content/social performance dashboard — engagement, growth, and community sentiment.
• Report regularly to the CMO on content and calendar performance — insights, not just metrics.
• Use AI to generate, iterate, and scale content ideas, captions, and calendar planning.
• Keep stakeholders and leadership updated on what's live, what's upcoming, and what's needed from them.
• Contribute to the overall success of the Storyteller Galaxy by co-elevating with all team members through collaboration, cooperation, and camaraderie.
• Contribute to other initiatives and responsibilities as needed to support business priorities and team success.

Work Schedule

Generally M - F from 8 a.m. to 5 p.m. CST
Work Location: In office: Birmingham, AL, Storyteller Headquarters

Qualifications/Skills

• Proven track record owning social strategy and execution for a consumer brand, ideally within the “enthusiast” categories.
• Strong storyteller and writer, fluent in translating brand voice across formats and channels.
• Experience building and managing a content/editorial calendar across multiple channels.
• Experience owning or contributing to a cross-functional marketing calendar (product, PR, sales, events).
• Comfortable directing or producing photo/video content, and briefing creative partners with clarity.
• Community management experience — engaging authentically with an online audience.
• Analytical with the ability to read social and content performance data and adjust strategy accordingly.
• Highly organized project manager who can keep many moving pieces on schedule without dropping anything.
• Comfortable working autonomously and driving projects forward without being told.
• Experience building or managing a premium, consumer-facing brand with a deeply engaged affinity community.
• Strong cross-functional collaboration skills.
• Strong written and verbal communication skills.
• Creative problem-solving.
• Fluency with social/content tools (e.g., Meta Business Suite, Sprout Social, Canva, CapCut, Adobe, or similar) a plus.
• AI native / power user.
• Ability to work in a fast-paced environment and adapt to changes in platforms, trends, and priorities.

Education And Experience

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 4 to 6 years of experience in social media, content marketing, or brand marketing.
• Leader by example, ability to roll up sleeves and do the work.
• Lifestyle-based, Motorsports, Automotive, Outdoor, or RV Marketing Experience a plus.

Physical Requirements

• Sitting: The majority of the workday will be spent sitting at a desk, using a computer, and performing tasks that require sustained attention and focus.
• Light Lifting: Occasionally, employees may need to lift and carry boxes or office supplies weighing up to 50 pounds.
• Reaching and Stretching: There may be instances where reaching or stretching is required to access files, office equipment, or supplies.
• Visual and Mental Concentration: The position may require employees to read documents, analyze data, and perform tasks that demand a high level of visual and mental concentration.
• Repetitive Tasks: Some tasks may involve repetitive motions, such as filing, scanning, or using office equipment, which may require attention to ergonomics and comfort.
• Able to Sit and Stand for Meetings: Meetings or discussions may require employees to sit or stand for varying periods.

Exemption Status

Exempt