Social Marketing Manager

What You Will Be Doing

• Implement the overall Susan G. Komen social marketing strategy to support engagement and revenue goals.
• Work independently yet collaboratively with colleagues in various functions to tell our story.
• Create, edit, and publish frequent and daily social content that builds audiences, generates engagement, and moves users to donate and/or fundraise.
• Manage presence in social networking sites, engaging in dialogue and answering questions where appropriate.
• Build and implement social media solutions for enhancing social footprint and revenue generation.
• Provide support for Komen’s social revenue through acquiring and stewarding fundraisers and donors.
• Collaborate across the organization with events and shared services operating groups.
• Collaborate with the digital, creative, and social media teams to identify opportunities for audience and traffic growth across all social platforms.
• Focus on optimization and channel growth through creation of and A/B testing strategy to promote innovation and growth.
• Build and maintain relationships with internal business partners and actively seek out and develop content that inspires and motivates users to take action, builds brand awareness, trust, and consideration.
• Ensure that Komen social media platforms provide a voice for the breast cancer community to be heard.
• Stay at the forefront of trends and developments in the evolving social media industry; provide insight on trends and relevant topics.
• Stays current on emerging and competitive trends in the digital space to provide new creative ideas for programs or platforms and opportunities to expand Komen’s reach.

What You Will Bring

• A Bachelor’s degree and at least 5+ years in Social Media or Digital Marketing.
• An in-depth understanding of organic social media best practices, positioning, and trends for large brands.
• Experience working with Meta's suite of paid media tools and other native social networking paid media solutions.
• Strong analytical skills.
• Demonstrable social networking experience and understanding of analytics tools.
• Skilled in asset creation tools.
• Experience creating and editing video for social platforms.
• Excellent writing and communications skills.
• A proactive, collaborative, and positive strategic thinker, willing to take smart risks and lead initiatives with confidence and tasks to completion.
• Strong organizational and data input skills, attention to detail, creativity, and ability to think outside the box.
• Experience working with outside vendors.
• Experience building social influencer programs.

Benefits

• Competitive salary of $66,000 - $88,000/annual, exact compensation ranges are based on a range of factors including but not limited to the labor market, job level, internal equity, and budget.
• Health, dental, vision and a retirement plan with a 6% employer match.
• Unlimited Paid Time Off Plan.
• Flexible work arrangement in a fully remote working environment.
• Bi-weekly work from home stipend.
• Parental leave.
• Tuition Reimbursement.
• A culture of learning and development, and so much more!

Location

The physical location for the candidate selected must remain within the contiguous United States. In the event a move is expected to occur by the candidate selected, it must be pre-approved by Komen's HR team prior to the move.