Social Media Marketing Manager
About the organization
The Cancer Research Institute (CRI), established in 1953 and headquartered in New York City, is the preeminent U.S. nonprofit organization dedicated to saving more lives by fueling the discovery and development of powerful immunotherapies for all cancers. Guided by a world‑renowned Scientific Advisory Council that includes four Nobel laureates and 35 members of the National Academy of Sciences, CRI has invested over $606 million in support of research conducted by immunologists and tumor immunologists at the world’s leading medical centers and universities and has contributed to many of the key scientific advances that demonstrate the potential for immunotherapy to change the face of cancer treatment. CRI’s research funding supports the entire continuum of basic discovery through early‑stage clinical development of novel cancer immunotherapies.
Role
The Social Media Manager owns the day‑to‑day execution of CRI’s social media presence, bringing the brand to life across channels, building and nurturing the online community, and expanding CRI’s overall reach and impact.
Responsibilities
- Create social content across all channels with a focus on LinkedIn, X, Facebook, Instagram, and YouTube, tailoring content uniquely to each platform.
- Demonstrate strong copywriting skills, making scientific and dense content approachable for our audience.
- Manage the brand’s content regardless of format, including text‑based channels such as Reddit and Bluesky.
- Stay up to date with new and emerging platforms and trends, proactively recommending implementation when relevant.
- Uphold brand standards, ensuring consistent and engaging messaging across platforms.
- Build and nurture CRI’s online community through active engagement, thoughtful responses, and participation in relevant conversations, fostering an engaging space for our audience.
- Monitor performance and optimize content using social analytics and platform insights, continuously improving execution.
- Willing and eager to test and experiment with the goal of expanding the organization’s impact.
Requirements
- 3+ years of experience in social media management for a brand.
- Ability to create compelling content, including copy and graphics.
- Understanding of each channel’s algorithms, content distribution, and a passion for evolving the brand presence alongside each social channel.
- Intrinsic sense of what makes content resonate on social media.
- Ability to digest and respond to social strategy from other strategists, translating it into powerful, compelling content.
- Proficiency in interpreting reporting data, drawing analysis from performance patterns, and pivoting content direction based on analytics.
- Works well and thrives in a close‑knit team environment.
Benefits
- 100% covered Health Insurance, Dental & Vision
- Life Insurance
- Long‑term & Short‑term disability
- Health Savings Account (HSA)
- Commuter benefits
- Matching 403(b) retirement plan
- Paid Time Off and sick days
Pay
For roles in Burlingame, CA or New York City, the estimated base salary range is $70,000–$85,000 per year.