Social Media Strategist - YouTube and Reddit

About the role

Own Zoom's voice on two of the internet's most powerful discovery platforms. You'll craft bold, platform-native strategies for YouTube and Reddit that spark real conversations, build genuine community, and turn viewers and lurkers into loyal brand advocates. Collaborate with creative, technical, and content teams to produce video content worth watching — and community moments worth talking about. Drive measurable growth in channel visibility, subscriber engagement, and community trust where it actually matters.

Responsibilities

• Develop and execute YouTube content strategies, including editorial calendars, video formats, and optimization tactics that improve watch time, click-through rates, and subscriber growth
• Build and manage Reddit community strategies that authentically integrate the brand into relevant Subreddits while respecting platform culture and community trust
• Analyze platform performance using YouTube Studio, Reddit analytics, and social listening tools to identify trends and translate data into actionable recommendations
• Collaborate with creative, production, and demand generation teams to brief video content, moderate branded communities, and align platform strategies with broader campaigns
• Serve as the internal subject-matter expert for YouTube and Reddit, educating stakeholders on platform-specific best practices and algorithm changes

Qualifications

• Demonstrate 4–6 years of experience managing YouTube channels and Reddit communities for a respected brand with a portfolio showing measurable growth initiatives
• Apply platform-specific knowledge of YouTube content strategy, search optimization, channel analytics, and Reddit community dynamics to drive engagement
• Use data and analytics tools to define KPIs, track performance, conduct A/B testing, and make strategic decisions based on insights
• Write and adapt content tone across platforms, from YouTube video descriptions to Reddit comment threads, while maintaining brand voice and authenticity
• Manage multiple projects, content calendars, and cross-functional stakeholder relationships simultaneously in a fast-paced environment
• Navigate tools including YouTube Studio, Reddit Ads Manager, social listening platforms, and AI-powered content and analytics tools to enhance productivity
• Understand search engine optimization, answer engine optimization, and how platform algorithms affect content visibility and ranking

Benefits

At Zoom, we offer a window of at least 5 days for you to apply because we believe in giving you every opportunity. Below is the potential closing date, just in case you want to mark it on your calendar. We look forward to receiving your application!

Our Commitment At Zoom, we believe great work happens when people feel supported and empowered. We’re committed to fair hiring practices that ensure every candidate is evaluated based on skills, experience, and potential. If you require an accommodation during the hiring process, let us know—we’re here to support you at every step.

If you need assistance navigating the interview process due to a medical disability, please submit an Accommodations Request Form and someone from our team will reach out soon. This form is solely for applicants who require an accommodation due to a qualifying medical disability. Non-accommodation-related requests, such as application follow-ups or technical issues, will not be addressed.