Social Media Strategist (Volunteer)

We need to output HTML fragment with sections: About the role? Actually the posting includes sections: About Mentor A Promise, About PromiseVoice, Role Overview, then many subheadings: Social Media Strategy, Audience Strategy, Audience Journey, Platform Strategy, Content Strategy, Campaign Strategy, Content Research & Social Listening, Trend Intelligence, Content Experimentation, Analytics & Performance, Insight & Reporting, Organic Growth Strategy, Content Distribution, Creative Collaboration, Community Engagement Strategy, Youth Dignity, Privacy & Safeguarding, Cross-Divisional Collaboration, Social Media Systems. We need to use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). However the instruction says: "use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It suggests we should use those generic headings? But we need to map content to appropriate sections. Probably we should create sections like About the role (role overview), Responsibilities (list of duties), Requirements (qualifications/skills), etc. However the posting does not have explicit "Responsibilities" heading but we have many duty bullet points. We can group them under Responsibilities. Requirements maybe not present; we could omit if no specific qualifications listed. The posting does not list specific qualifications like education, experience. It mentions volunteer commitment, hours, etc. Could treat "Commitment" as maybe under Requirements? But we should only include sections when posting has real, specific content. There's no explicit qualifications/skills list; but there are implied skills: analytical, audience-focused, creative, etc. Might be considered Skills. However we need to be careful not to invent. The posting includes many responsibilities and tasks; we can put those under Responsibilities as a

. For Skills, we could extract from description: "creative, analytical, and audience-focused", "research audiences, analyze platform performance, identify opportunities, develop channel and content strategies, support campaigns, study emerging trends, recommend experiments". Those are more responsibilities than skills. There's no explicit "Skills" heading. Might be better to omit Skills section if not explicit. Similarly Benefits, Pay, Schedule: not provided (volunteer, no pay). So we should not include those sections. Thus we will have sections: About the role (role overview), Responsibilities (list of duties), maybe About the organization? The instruction says do NOT repeat the job title as a heading. It didn't forbid About the organization. But they gave examples of section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. They likely expect us to use those headings only. However they said "use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." That implies we can use those headings, but not limited to them? The examples are just examples. Probably we should use those headings where applicable. So we need to map content to those headings. Thus: - About the role: role overview paragraph. - Responsibilities: list of duties (the many bullet points). - Requirements: maybe none; we could omit if no specific requirements. The posting mentions volunteer commitment 5-10 hrs/week, minimum 6 months, remote, reports to Director of Social Media, works closely with... Those could be considered requirements? But they are more about role details. Could treat as Requirements? However they are not qualifications like education/experience. Might be better to omit Requirements if no explicit. - Qualifications: maybe none. - Skills: maybe we can list implied skills: strategic thinking, analytical, audience research, content strategy, campaign planning, social listening, trend intelligence, experimentation, analytics, reporting, organic growth, content distribution, creative collaboration, community engagement, youth dignity awareness, cross-divisional collaboration, social media systems. But those are more responsibilities. However we could treat them as skills. But risk of inventing? The posting does mention "creative, analytical, and audience-focused". That's a skill. Also "research audiences, analyze platform performance, identify opportunities, develop channel and content strategies, support campaigns, study emerging trends, recommend experiments". Those are responsibilities but also skills. I'd argue we can include a Skills section summarizing those abilities. However we must not invent details not present. The posting does not explicitly list "Skills:" but we can infer from responsibilities. Might be okay to include a Skills section with bullet points derived from the description, as long as we don't add new info not implied. Safer to omit Skills if uncertain. Given the instruction to prefer a few substantive sections over many thin ones, we could combine About the role and Responsibilities into one section? But they want headings for each. Let's produce:

About the role

...

Responsibilities

• ...
...
We can also include

Commitment

maybe? Not in examples but could be considered Schedule? Not exactly. Since they said use those examples, but not limited. I'd stick to those. Thus we need to extract the role overview paragraph: The paragraph after "Role Overview". Let's copy: "MAP is seeking a creative, analytical, and audience-focused Social Media Strategist to help strengthen the strategy behind our social media presence. The Social Media Strategist will research audiences, analyze platform performance, identify opportunities, develop channel and content strategies, support campaigns, study emerging trends, recommend experiments, and help MAP understand what is—and is not—working across social media. This role sits between creativity and analysis. The Strategist should be able to look at a piece of content and ask both Is this compelling? And Did it accomplish what we intended? The role is not primarily about posting more content. It is about helping MAP make better decisions about what to create, where to publish it, who we want to reach, and what should happen after someone sees it." That's About the role. Now Responsibilities: all the bullet points under each subheading. We need to compile them into a single list? Could keep subheadings inside list? Better to keep as list items each representing a duty. We'll extract each bullet point from the text. Let's parse the responsibilities sections: Under "Social Media Strategy": bullet points: - Develop platform-specific strategies. - Identify priority audiences. - Establish content objectives. - Recommend content themes and formats. - Evaluate publishing frequency. - Analyze audience behavior. - Identify growth opportunities. - Develop campaign strategies. - Recommend platform-specific approaches. - Support quarterly and annual social planning. - Translate organizational priorities into social media opportunities. - Help establish measurable objectives. Under "Audience Strategy": - Help MAP understand the people we are trying to reach. - Potential audiences include Families Youth Volunteers Mentors Educators Community organizations Creative professionals Career professionals Corporate partners Nonprofit partners Donors and supporters Advocates Prospective team members General community members - Research what different audiences care about, what information they need, where they spend time digitally, and what might motivate meaningful engagement. - MAP should not communicate with every audience in exactly the same way. Under "Audience Journey": - Help design social media around a broader engagement journey Discovery → Attention → Interest → Understanding → Engagement → Action → Relationship → Retention - Someone seeing MAP for the first time requires different communication from someone who has followed the organization for two years. - Help identify content appropriate to different stages of that relationship. Under "Platform Strategy": - Develop differentiated strategies for MAP's relevant social platforms. - Consider Audience Platform culture Content formats Posting behavior Discoverability Engagement patterns Community expectations Creative requirements Calls to action Performance indicators - Avoid automatically publishing identical content everywhere. - Consistency should come from MAP's identity—not from copying and pasting the same post across every platform. Under "Content Strategy": - Help establish a thoughtful content ecosystem. - Potential content pillars may include Youth development Education Mentorship Program experiences Volunteer opportunities Career readiness Community Partnerships Creative projects Educational resources Blogs and thought leadership Podcasts Advocacy and public education Organizational milestones Behind-the-scenes stories Fundraising initiatives Opportunities to participate - Help determine the appropriate balance among educational, inspirational, informational, community-centered, promotional, and action-oriented content. Under "Campaign Strategy": - Support social strategy for campaigns involving Volunteer recruitment Mentor recruitment Program participation Career Day Events Fundraising Partnerships Publications Podcasts Creative launches Community initiatives Educational campaigns Organizational milestones - Use a disciplined framework Objective → Audience → Insight → Message → Platform → Content → Distribution → Engagement → Action → Measurement → Learning - A campaign should not begin with “What should we post?” It should begin with “What are we trying to accomplish?” Under "Content Research & Social Listening": - Monitor relevant digital conversations and identify emerging opportunities. - Research may include Youth-development conversations Education Housing instability Nonprofit communications Volunteerism Social impact Community organizations Creative storytelling Platform trends Audience behavior Content formats Relevant awareness periods Community conversations - Surface useful insights to PromiseVoice leadership. - Social listening should help MAP understand conversations—not simply find conversations to insert itself into. Under "Trend Intelligence": - Monitor evolving social media formats, behaviors, platform features, and creative trends. - Evaluate trends by asking Does this fit MAP? Does it serve an audience? Can we participate authentically? Does it advance an objective? Could it create reputational, privacy, safeguarding, or mission concerns? Is there a better way to communicate the same idea? - MAP should understand trends without becoming controlled by them. - Not every viral format deserves an organizational version. Under "Content Experimentation": - Develop structured social media experiments. - Potential tests may involve Hooks Captions Video length Creative formats Calls to action Posting times Content themes Storytelling structures Thumbnails Platform-specific formats Educational content Short-form video Campaign messaging - Use a simple learning framework Question → Hypothesis → Test → Measure → Learn → Adapt - Experimentation should create organizational knowledge, not simply more content. Under "Analytics & Performance": - Help MAP understand social performance beyond surface-level metrics. - Monitor appropriate measures such as Reach Impressions Engagements Shares Saves Comments Video completion Click-through activity Referral traffic Audience growth Conversion activity Campaign performance Returning engagement - Work with PromiseMeasure where deeper organizational measurement is appropriate. - Help distinguish Attention → Engagement → Action → Participation → Retention - Follower growth alone is not a social media strategy. Under "Insight & Reporting": - Translate analytics into useful recommendations. - Instead of simply reporting “This post received 5,000 views.” Help answer Why might it have performed differently? Who appeared to engage? What format was used? What did people do afterward? Was the audience relevant? What should we repeat? What should we change? What should we stop doing? - Data becomes useful when it changes a decision. Under "Organic Growth Strategy": - Help develop responsible approaches to growing MAP's digital audience. - Explore opportunities involving Search and social discoverability Content series Community engagement Collaborations Partner amplification Cross-platform distribution Creator participation Educational content Short-form video Evergreen content Community-generated content Strategic calls to action - The objective is not to accumulate followers who never meaningfully engage with the mission. We want to build an audience that increasingly becomes a community. Under "Content Distribution": - Help MAP get more value from strong content. - A single strong idea may become Blog Article → Social Carousel → Short Video → Quote → Story → Newsletter Feature → Discussion Prompt → Resource - Work with writers, editors, designers, filmmakers, and social media team members to identify appropriate opportunities for repurposing. - Repurposing should adapt an idea to a new format—not simply repeat it. Under "Creative Collaboration": - Partner with designers, writers, photographers, filmmakers, editors, and other creators. - Help develop strong creative briefs that identify Objective Audience Platform Audience insight Core message Format Desired action Deliverables Timeline Measurement approach - Creative teams should understand the strategic reason behind a request. Under "Community Engagement Strategy": - Help MAP think strategically about social media as a relationship-building environment. - Recommend approaches for Comment engagement Partner interaction Community conversations Audience questions User-generated content Community feedback Direct-message pathways Escalation of sensitive interactions - Social media is not simply a broadcasting system. The people on the