Social Media Specialist

About the role

The University of Colorado Anschutz School of Medicine is seeking a talented full-time Social Media Specialist. This position will independently create and manage content for the School of Medicine social media platforms, ensuring that content is compelling, accurate, relevant, current, and consistent with CU brand messaging.

Responsibilities

• Works with Social Media Program Lead and Communications Program Managers to develop social media strategy, including Facebook, X, Instagram, LinkedIn, YouTube, Threads, and Bluesky to promote the mission and vision of the School of Medicine and its departments, divisions, and centers.
• Generates photos, videos, and infographics for social media.
• Supports Social Media Program Lead in maintaining the social media editorial content calendar.
• Develops, implements, and tracks the effectiveness of social media or digital campaigns.
• Responds promptly to messages, comments, and inquiries.
• Maintains relationships with faculty and staff within the CU Anschutz School of Medicine and shared services units.
• Collaborate with colleagues at CU Anschutz, UCHealth, Children’s Hospital Colorado, Veterans Affairs, and other partners as appropriate.
• Identify and implement best practices regarding communication practices, strategies, and tools.
• Attend campus communications meetings as needed.

Qualifications

• Bachelor’s degree from an accredited college or university in marketing, communications, public or media relations, journalism, or other related fields.
• Two (2) years of experience working in professional or branded social media growth and management, or related communications, public relations, and marketing field(s), preferably in health care or higher education.

Preferred Qualifications

• Communications experience in a university, academic medical center, and/or large hospital system environment.
• Experience with Smartsheet, Sprout, or other calendar/social media management tools.
• Experience with photography, videography, and video editing.
• Experience with project management, prioritization, timelines, and ensuring on-time deliverables.