Social Media Specialist

About the role

The Social Media Specialist is responsible for developing, editing, publishing, and optimizing relevant, timely, and personalized content across social media platforms to attract, engage, and retain customers. This role monitors and analyzes social media performance metrics, making ongoing adjustments to support marketing objectives and maximize audience engagement. The Social Media Specialist also serves as a key point of contact for guests and residents online by responding to reviews, addressing questions and concerns, and resolving issues in a professional and timely manner to enhance the customer experience and support guest retention.

Responsibilities

• Monitors, manages, and maintains the Company's social media presence across platforms, including Facebook, Instagram, TikTok, YouTube, Pinterest, and emerging channels.
• Engages with residents, guests, and customers across social media platforms by responding to comments, messages, reviews, inquiries, and feedback in a timely, professional, and customer-focused manner.
• Serves as the first line of social media monitoring by identifying, documenting, and escalating potentially harmful, sensitive, or brand-impacting comments, reviews, and online interactions in a timely and accurate manner.
• Supports the development and execution of social media content strategies aligned with marketing objectives, brand standards, and audience engagement goals.
• Collaborates with the Marketing team to stay informed of campaigns, promotions, events, special offers, and brand initiatives in order to effectively engage with customers and respond to inquiries.
• Reviews and analyzes social media content and engagement metrics, including microblogs, blogs, photos, videos, events, ratings, and reviews, and provides actionable recommendations to optimize content performance and audience engagement.
• Conducts competitive research and analysis to evaluate industry trends, competitor marketing strategies, and social media approaches, identifying opportunities to enhance the Company's digital presence.
• Monitors and reports on web analytics and social media performance metrics to evaluate campaign effectiveness, measure progress toward marketing objectives, and support data-driven decision-making.
• Assists with documenting processes, developing best practices, and improving social media workflows.
• Researches and maintains an in-depth understanding of customer demographics, preferences, and market trends to support targeted content.
• Other duties and projects as assigned.

Requirements

• Bachelor's Degree (Required)
• 2 years in experience maintaining corporate social media presence across multiple platforms and channels (Required)
• Must have a valid driver's license
• Ability to manage multiple social media accounts across platforms, including Facebook, Instagram, YouTube, TikTok, and other emerging channels
• Working knowledge of social media management tools, such as Sprout Social and Hootsuite, along with current social media technologies, trends, and best practices
• Strong creative and strategic thinking skills with the ability to develop, execute, and optimize social media marketing campaigns across multiple channels
• Proficient in Microsoft Office Suite (Word, Excel, Outlook) and basic computer applications, including email, internet, and web-based tools
• Demonstrated ability to manage multiple priorities, meet deadlines, and adapt quickly to changing business needs
• Excellent interpersonal, customer service, and written and verbal communication skills

Benefits

• Comprehensive Medical and Prescription coverage with 4 plan options
• Comprehensive Dental and Vision Plans
• On-Site Fitness Center
• Voluntary Health and Dependent Care Reimbursement Accounts
• Life, Accidental Death & Dismemberment Insurance and Dependent Life
• Short and Long-Term Disability Coverage
• 401(k) Plan with Sun matching contribution
• Employee Assistance Program
• Identity Theft Insurance
• Legal Assistance Plan
• Pet Insurance
• Tuition Reimbursement program
• Vacation RV Site Discounts for team members when visiting Sun resorts across the nation
• Team Member Perks & Discounts program with hundreds of discounts on travel, merchandise, mobile phone service, and more
• Up to six weeks of paid parental leave for the birth of a child, adoption, or placement of a child
• Paid Time Off including ten holidays, vacation, personal, sick time, bereavement, and pay for jury duty

This position is located in the Metro Detroit, Michigan market.