Social Media Specialist

About the role

The Social Media Specialist will support the Social Media Manager and Social Media Influencer Manager with execution of day-to-day social media and influencer marketing operations. This role plays a key part in managing administrative, content, and reporting tasks that support digital strategy and brand visibility. The ideal candidate is a social media native who understands platform best practices, thrives in a fast-paced environment, and is ready to grow their career in luxury hospitality marketing.

Responsibilities

• Assist the Social Media Manager in building and maintaining the social media content calendar across platforms (Instagram, TikTok, Facebook, X, Threads, LinkedIn, YouTube)
• Monitor daily platform activity, including likes, comments, mentions, and messages; escalate as needed
• Participate in on-site content capture including photography, videography, and behind-the-scenes moments
• Ensure all content aligns with brand tone, visual identity, and compliance standards
• Assist the Influencer Manager on outreach, vetting, and onboarding processes
• Assist the team with building itineraries, securing internal bookings, and coordinating in-house experiences
• Assist the Influencer Manager to track deliverables and content usage rights
• Assist the Influencer Manager and Social Media Manager to gather weekly and monthly analytics from social platforms and influencer campaigns
• Identify platform trends and highlight content performance opportunities
• Support integrated marketing campaigns across paid, owned, and earned channels
• Liaise with internal teams (PR, Events, F&B, Spa, Entertainment) to coordinate content and promotions
• Assist with brand partnerships and special projects requiring social amplification

Requirements

• Must be at least 18 years of age
• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field with equivalent work experience
• 1–2 years of relevant experience, including internships or freelance social media work
• Deep understanding of major social media platforms and trends
• Experience with social scheduling, content management, and basic editing tools
• Strong attention to detail, time management, and organizational skills
• Ability to adapt quickly to changing priorities and deadlines
• Familiarity with Meta Business Suite, TikTok Business Center, and Google Workspace
• Strong written and verbal communication skills
• Must be available for occasional nights, weekends, and holidays for events and content needs

Skills

• Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions, and procedure manuals
• Ability to read and communicate verbally in English
• Written communication skills in English may also be required
• Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form
• Ability to deal with problems involving several concrete variables in standardized situations

Physical Demands

• Regularly required to stand and use hands and fingers to handle or utilize objects, tools, or controls
• Frequently required to reach with hands and arms and talk or hear
• Specific vision abilities required include close vision and peripheral vision
• Must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds
• Must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel, and balance when performing job duties in varying work areas such as confined spaces

Work Environment

• The noise level in the work environment is usually moderate
• Could be exposed to an environment containing unrestricted secondhand tobacco smoke

Pay

$25.00 per hour