Social Media Specialist

Key Responsibilities

• Develop and execute social media strategies across Release's brands
• Build and maintain content calendars and platform-specific campaigns
• Create, publish, and repurpose engaging content, including graphics, videos, reels, podcasts, and other digital media
• Identify trends and opportunities to expand reach and increase engagement
• Ensure consistent brand messaging and voice across all platforms
• Manage day-to-day social media activity, including audience engagement, comments, and direct messages
• Support marketing initiatives, fundraising campaigns, educational programming, podcast promotion, speaking engagements, and company events
• Capture photography, videography, and event coverage while maintaining an organized content library
• Build relationships with online communities and strengthen audience engagement across all brands
• Analyze and monitor social media performance, including audience growth, engagement, reach, video performance, and campaign effectiveness
• Prepare regular performance reports and provide recommendations to improve results
• Utilize analytics and industry best practices to optimize content strategy and overall digital performance

Requirements

• Strong written communication and storytelling skills
• Understanding of platform-specific social media best practices and emerging trends
• Ability to create engaging, mission-driven content for multiple audiences
• Ability to manage multiple brands and projects while meeting deadlines
• Strong creativity, organization, professionalism, and attention to detail
• Video editing and graphic design skills

Other Requirements

• Ability to attend events and capture content outside of standard business hours as needed
• Occasional travel to Release Recovery facilities, community events, and speaking engagements
• Ability to lift and transport basic photo/video equipment as needed

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related field preferred
• Two or more years of professional experience managing social media for an organization or brand
• Experience creating short-form video content and using major social media platforms
• Proficiency with social media management, scheduling, and analytics tools preferred
• Photography, videography, or basic graphic design experience is a plus

Benefits

• Work alongside respected thought leaders in the recovery space
• Make a direct, meaningful impact on individuals and families
• Receive compensation commensurate with experience ($60,000 - $70,000)
• Be eligible for health, dental, and vision benefits (full-time employees)

Pay

$60,000 - $70,000

Schedule

Full-time