SOCIAL MEDIA SPECIALIST

Job Description

The Social Media Specialist will help elevate the social presence of Hard Rock, managing accounts for the @OfficialHardRock master brand and overseeing company-wide social and content initiatives.

Responsibilities

• Cover marquee events and activations, creating and editing platform-specific content
• Publish across all active channels
• Collaborate with department colleagues to serve as a central resource for social leads across all Hard Rock properties and divisions
• Support the execution of daily organic social content across designated Hard Rock social platforms
• Provide on-site social coverage for concerts, events, partnership activations, photoshoots and appearances
• Partner with Hard Rock social leaders worldwide, providing ongoing support, guidance and best practices
• Work within Hard Rock’s unified analytics platform to provide property-level and company-wide reporting
• Edit short-form video for Instagram Reels, TikTok, YouTube Shorts and other designated platforms
• Maintain and organize digital asset libraries, ensuring content is easily accessible and properly tagged for use across channels
• Maintain compliance with brand standards, social media policies and platform-specific guidelines
• Affiliate with influencer and creator coordination, including content approvals, on-site execution and campaign deliverables
• Brainstorm unique and compelling ways to evolve Hard Rock’s brand partnerships through the lens of social media
• Coordinate billing and invoices related to social media activities and initiatives
• Stay current on social media trends, platform updates, and emerging tools to support innovative content creation

Qualifications

• 1–3 years of experience in social media, digital marketing, or content creation
• Strong understanding of social platforms and digital trends
• Experience editing content for social using Adobe Premiere, Photoshop, CapCut, or similar tools
• Excellent organizational skills and attention to detail