Social Media Specialist

About the role

Tektronix is seeking a Social Media Specialist to manage and optimize the company's presence across various digital channels, ensuring consistency, accuracy, and alignment with brand standards and business priorities.

Responsibilities

• Support how we show up
• Ensure content is consistent and aligned across platforms and regions
• Review and quality check posts for clarity, tone, and audience relevance
• Publish content in coordination with internal teams
• Manage the publishing calendar
• Coordinate with global marketing, regional teams, digital, PR, corporate communications, and product marketing to hit deadlines
• Support and maintain workflows, templates, and simple playbooks that keep execution smooth
• Prepare for and support recurring team meetings that align priorities and activations
• Monitor social and surface relevant moments, trends, or conversations
• Support responses in coordination with Corporate Communications
• Ensure we are timely, thoughtful, and aligned in how we engage
• Learn and contribute to better social practices
• Bring forward ideas to improve content and processes over time
• Contribute to building stronger, more effective social media habits across the team
• Measure and improve
• Track performance and turn data into clear, simple insights
• Identify what’s working and support the team’s efforts to improve results over time
• Package performance insights into visual quarterly reports

Qualifications

• 2-4 years of experience in social media (B2B or technical experience is a plus)
• Familiarity with tools like Sprout Social, Hootsuite, or similar platforms, as well as basic video and graphic editing
• The ability to recognize strong vs. weak social content and explain why
• An ability to manage multiple inputs, stay organized and detailed in a fast-moving environment
• A bias toward action—you don’t want to be told, you follow through
• Genuine curiosity about social and desire to keep learning and improving
• Comfort working across teams

Pay

The salary range for this position (in local currency) is 58500.00-108500.00