Social Media Specialist

Qualifications

Bachelor’s degree in marketing, PR, journalism or related field
Four years of experience managing and developing content for social media channels

Skills and Abilities

• Demonstrates the skills and competencies necessary to safely perform the assigned job
• Sufficient proficiency in speaking, reading, and writing the English language
• Ability to effectively communicate with patients, physicians, family members and co-workers
• Deep knowledge of social media channels and sites
• Ability to interpret and make recommendations based on social media analytics for paid and organic campaigns
• Excellent interpersonal skills and comfortable interviewing personnel at all levels
• Excellent written and oral communication skills

Essential Functions

• Ensures patient and community feedback is promptly responded to
• Works collaboratively with members of the Public Relations Department and the Marketing Department
• Assists with executing strategy for social media channels
• Helps ensure a robust and effective editorial calendar is maintained
• Assists in overseeing the management of social media accounts
• Ensures content aligns with business objectives and brand guidelines
• Ensures guidelines concerning the handling of Personal Health Information (PHI) are promoted and followed
• Helps optimize social media channels and content
• Measures, analyzes, and reports on the impact of social media on marketing and public relations efforts
• Tracks and adheres to budget to ensure efficiency
• Keeps current with social media technology and communication vehicles
• Acts as subject matter expert to ensure all stakeholders stay up to date on social media trends