Social Media Specialist

About the role

Florida International University (FIU) is a leading public research university with over 55,000 students and an alumni network of more than 340,000. Located in Miami, FIU offers over 200 degree programs, including medicine and law. The university is home to the Wall of Wind and Institute of Environment, and is committed to student success, economic mobility, and community engagement.

Responsibilities

• Social Media Specialist: Oversee and execute social media responsibilities for the university president, including content creation, monitoring, and responding to comments and interactions.
• Create and implement social media campaigns and manage content calendars.
• Provide reports on content performance and share findings with the Director of Communications.
• Maintain social media accounts, monitor audience interactions, and address potential issues.
• Attend university and external events for social media coverage and assist with travel.
• Create or edit content using multimedia tools and develop content briefs for executive communications.
• Assist in enforcing social media policies and procedures.
• Cultivate relationships with fellow university communicators and advise on social media management.
• Stay updated on social media trends and technology.

Qualifications

• Bachelor's degree in Journalism, Communications, Public Relations, Marketing, or a related field.
• One year of experience working with social media in a communications, marketing, or public relations setting.
• A minimum of 3 years of experience in managing a marketing channel or product line is preferred.