Social Media Specialist

About the role

The Organic Social Media Specialist will own and execute the company’s organic social media strategy across key platforms including Meta, LinkedIn, and Pinterest, with future expansion into Reddit. This role is focused on building brand awareness, growing engagement, and supporting their B2B audiences through strategic, creative storytelling and proactive social media management.

Responsibilities

• Own and execute the company’s organic social media strategy across key platforms including Meta, LinkedIn, Pinterest, and Reddit
• Collaborate closely with the creative team to conceptualize and strategize content, review creative assets, manage publishing schedules, and oversee reporting and performance optimization
• Support a diverse audience of associates, customers, and prospective restaurant owner/operators through a mix of inspirational, educational, testimonial, recipe, and product-focused posts

Qualifications

• Bachelor Degree in Marketing or similar
• 5+ years of organic social media experience for a B2B and/or B2C brand
• Experience managing and growing social channels including Meta, LinkedIn, Pinterest, and Reddit
• Strong understanding of social media analytics, reporting, and optimization, through Sprout Social, Hootsuite, or similar
• Experience with project management tools, such as Monday.com
• Experience collaborating with creative and marketing teams to develop social content strategies that support/enhance marketing campaign calendars
• Familiarity with social media management and project management tools
• Ability to stay current on emerging trends, platform updates, and audience behaviors

Benefits

• Medical, dental, and vision coverage
• Retirement and savings plans
• Paid holidays and time off
• Supplemental insurance
• Additional wellness or incentive programs