Social Media Specialist

Responsibilities

• Assist in developing and executing social media content plans and integrated campaigns aligned to marketing programs and business priorities in a B2B technology distribution context
• Create, update, schedule, and manage social media posts across platforms (e.g., LinkedIn, Instagram, X, Facebook, YouTube, as applicable)
• Support multi-post campaigns, series, promotions, and event-based content calendars
• Draft captions, hashtags, and post copy aligned with brand voice and messaging
• Ensure accuracy, consistency, and on-time delivery across all content
• Utilize AI tools responsibly to support ideation, drafting, optimization, and performance insights while applying human judgment and brand standards
• Write and refine prompts for AI-supported content development when appropriate
• Critical Thinking, Writing & Strategic Support
• Apply critical thinking and sound judgment to translate social media strategy into effective posts and campaigns
• Write clear, concise, and compelling copy tailored to B2B technology distribution audience
• Adapt messaging across platforms while maintaining brand voice and accuracy
• Identify patterns, risks and opportunities based on performance, feedback, and engagement
• Recommend content refinements and optimizations grounded in data, insights, and business context
• Ask thoughtful questions to ensure posts, campaigns, and commitments are aligned before execution
• Platform, Analytics, Paid Social Support & Optimization
• Manage day-to-day activity within social platforms and publishing tools
• Support paid social campaigns, including promoted posts, campaign set up, audience targeting inputs, and creative variations and monitoring
• Track and report on organic and paid performance metrics including engagement, reach, impressions, and growth and campaign ROI
• Support campaign analysis, insights, and optimization recommendations
• Stay current on platform trends, updates, and best practices
• Community Monitoring & Engagement
• Monitor social media channels for comments, mentions and direct messages
• Respond to routine inquiries and engagements in alignment with brand voice and escalation guidelines
• Field, flag, route, or escalate partner, vendor, customer, or reputational issues appropriately
• Track recurring questions, themes, or feedback to inform content planning and program improvements
• Support timely engagement during campaigns, events, and high-visibility moments

Qualifications

• 1-3+ years of experience in social media, digital marketing, or content marketing within a B2B, technology, distribution, or channel-focused environment
• Strong writing, editing, and critical-thinking skills with the ability to translate complex or technical topics into clear, compelling social content aligned to brand voice and marketing strategy
• Experience executing organic and paid social campaigns including post creation, scheduling, promoted content support, audience targeting inputs, performance tracking, and optimization
• Proficiency with social publishing, analytics, and reporting tools with experience measuring engagement, reach, impressions, growth, and campaign performance
• Hands-on photography and short-form video capture and editing experience for social media, using Adobe Creative Suite or comparable tools
• Intermediate graphic design capability for social-first assets
• Strong organizational and project management skills, with experience coordinating timelines, reviews, approvals, and deliverables across internal teams, vendors, and partners
• Experience working in project management tools (Adobe Workfront or similar) to support workflows, documentation, and on-time execution
• High attention to detail and comfort working within brand standards, logo usage guidelines, and platform-specific best practices
• Experience supporting marketing programs and expense tracking, including documenting campaigns, aligning activity to program goals, and maintaining organizer performance records relative to spending
• Able to manage multiple priorities in a deadline-driven environment