Social Media Specialist

Responsibilities

• Owner of Brookdale's corporate social media channels, including Facebook, X, Threads, LinkedIn, YouTube, and Instagram, assists with compliance, governance and training for the overall company social media program, and acts as social media subject matter expert for Brookdale communities’ local social media channels.
• Serve as the strategic owner of corporate social media channels, providing guidance on best practices, channel usage, and overall performance optimization.
• Support and oversee local community social media efforts by supplying branded content, setting content guidelines, reviewing and approving submissions, and monitoring pages for compliance and performance.
• Leverage data, analytics and social media trends to inform content strategy with a strong ability to navigate complex, ambiguous situations, utilizing experience to guide actions and provide direction to internal teams and external partners to maximize engagement.
• Create, write, edit, review, approve, and schedule social media content for corporate and local channels, ensuring alignment with brand standards and strategic objectives.
• Work with agency partners to develop, maintain and execute social media content calendars, incorporating planned campaigns and timely, trend-based content relevant to target audiences.
• Implement creative storytelling and marketing strategies across social platforms to promote the organization’s brand, services, and business objectives.
• Maintain and monitor social media engagement, responding to or guiding responses to customer interactions, and proactively support the resolution of customer service issues, with a proven ability to navigate complex, negative feedback at both national and local levels.
• Manage inbound social media communications and community engagement, escalating issues as needed and ensuring appropriate follow-up across the organization.
• Provide governance, compliance oversight and training for social media use, including certification, education on best practices and ongoing support for corporate and local social media users.
• Analyze social media performance metrics and platform developments, producing reports and recommendations to drive continuous improvement and inform future strategies and implementation approaches.

Qualifications

• Bachelor’s Degree in Marketing, Communications, Journalism or other related field required
• Two years of experience in Marketing or Communications and/or social media preferred
• Experience with social media management and reporting software like Sprinklr
• Strong written communication and critical thinking skills